, 2014

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.

Electronic Media: Then, Now, and Later. Norman Medoff, Barbara K. Kaye. Taylor & Francis, Mar 20, 2013


1. ................................................................................................................................................................ 3
2. ................................................... 6
3. ........................................................................................... 9
4.
............................................................................................................................................................ 18
5. - - ................................................................................................................................. 21
6. ...................................... 25
7. - - .................................... 27
9. ....................................... 29
10. .......................................... 32
11. - ........................................................................ 35
12. ........................................................................................................ 37

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9
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12
GEAR; PETR; WFA
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ICC/ESOMAR INTERNATIONAL CODE ON MARKET AND SOCIAL RESEARCH. 2007.
http://www.esomar.org/uploads/public/knowledge-and-standards/codes-andguidelines/ICCESOMAR_Code_English_.pdf

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2012 82.7 . 19 2011
- 3.6% (2.9 ).
, 2010-2012 55-56
. 2012 9.6 - 2011
3.0%- .

http://www.broadbandtvnews.com/2014/01/28/second-screen-becoming-permanent-part-of-viewing-experience/
http://www.broadcasting.ru/articles2/econandmen/izmeren_TV_auditor
19 http://www.gncc.ge/files/3100_2949_681569_ANNUAL%20REPORT%202012.pdf
17
18

12

2012

27%
38%

GMG

4%

5%

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Figure 4 GNCC source

, 2012
2- 37.1% . - 25.9%,
- 5.4%, - 4.1%. 26.5% .
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44.8%- , -15.6%, 11.5%. 20

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.
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2007

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20

2012 .
http://www.gncc.ge/files/3100_2949_681569_ANNUAL%20REPORT%202012.pdf

13

 2012
10%

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41%

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.
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147 .

21%

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, 2012 28
.
Figure 5 AA/Warc source

2012
2007

3% 6%

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23%
13%

Figure 6 AA/Warc source

, 2012
- :

14

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13%

25%

Figure 7 IAB source

2013 2.7% 5%- 2014 . 21

2012 17
. 2011 , 2.3 %-. 22
2007 (17,364 ), ,
1%- .
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.
, video on
demand, .
. 23
,
, , (2.9
) 24 30%- . ,
98.7 .

IAB's Tim Elkington's insights on understanding the new Advertising Association / WARC advertising spend figures.
http://expenditurereport.warc.com/
23 http://www.iabuk.net/about/press/archive/uk-adspend-hits-17bn-in-2012-the-first-time-since2007#Xd2RbCpZQLj3wuZU.99
24 http://www.populationmatters.org/?gclid=CMDikqaB4r0CFe6WtAodOTEAZg
21
22

15

 2010 12%. 25

2011
1%
7%

8%

10%

48%

18%

8%

2008 522 , 15%-

2007 . 26 2 . 27

http://www.balticmedianews.eu/lithuania-media-advertising-market-has-increased-by-5-percent
http://ejc.net/media_landscapes/slovenia
27https://www.google.ge/search?newwindow=1&q=slovenia+population&stick=H4sIAAAAAAAAAGOovnz8BQMDgzM
HnxCHfq6-gVmJRZmWaXaylX5OfnJiSWZnn5xCZAuLslMTsyJL0pNBwpZFeQXlOaAZePL84tyUuKTEvOy2aRPMvn0ym1cHbVUbeeDZanPO68EAgDrlJDlYAAAA
A&sa=X&ei=ovNMU9vqK6mw7QakrIGgBg&ved=0CO0BEJsTKAIwHA&biw=1366&bih=624
25
26

16

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4%
4%
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55%

30%

IRI- , 97
. . 29
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9 % . ,
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77 % , 80 % .
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49 21 % .
. 36 % ,
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20 . 3 .
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. 31 % .
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28

http://www.newposts.ge/?l=G&id=35216-IRI%E1%83%A1%20%E1%83%99%E1%83%95%E1%83%9A%E1%83%94%E1%83%95%E1%83%94%E1%83%91%E1%83%98%

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17

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Figure 8 socialbaker source

,
top.ge, 30 - myvideo.ge,
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http://www.socialbakers.com/facebook-statistics/
http://www.top.ge/

18

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Figure 9 2014

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.

19

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( 2014 )

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32

By Chloe Pantazi on Feb 22, 2013 11:00am. http://flavorwire.com/372616/tv-critics-explain-what-nielsens-new-streamingratings-mean-for-our-favorite-shows/

33
http://www.tvmr.ge/ka#!ka/company

21

2011 1 330
, 190 , 140
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( 45,000 ) 4 ,
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24

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"- - "
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.
(Mdiamat) .
: TF1, France 2, France 3, Canal+ , France 5, W9, TMC, Gulli,
France 4, Direct8, NT1 et NRJ12. Mdiamat
, .
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.

The International Handbook of Market Research Techniques, edited by Robin J. Birn, Robin Birn

38
39

http://www.mediametrie.com/television/solutions/mediamat.php?id=5

25

 .
, . 40
- - GFK-
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GFK-

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processing)

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40
41

http://www.mediametrie.com/television/solutions/mediamat.php?id=5
http://www.gfk.com/Pages/default.aspx

26

7. - -
- - ,
, .
- - 2004
"-- ", .
2006 , 5%-
( 01008016887) 95%- "- - "(-
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( N01005003068)
2005 ). 42
2008 - ( N
11001003886). 2008 8
( (Werner Wild)
- ,
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. (IPM monitoring) 50%- .
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2004 ,
. 2007 100% (25.06.77,
). ,
2.7 .
, 5
. 2011 100%-
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.

( 2013
05 )


2006 5
10 (Geo 261, Geo 259, Geo 257, Geo 258, Geo
256, Geo 255, Geo 253, Geo 252, Geo 250)

,

42
43

2005 .
https://enreg.reestri.gov.ge/main.php?c=mortgage&m=get_output_by_id&scandoc_id=364467&app_id=420715

27

( ). 44
" 2013
, ".
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,
.
, 2012 .
.

,
2-, . 45

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100%-). 46
"- "( "
(01008016887) 5%- 47 TV MT Switzerland AG. 95%- ) 48 2008 " "
50%- . 49 ,
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500 ( )
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, ---.

http://gncc.ge/index.php?lang_id=GEO&sec_id=7070&info_id=114627
:
.
46 http://www.media.ge/ge/portal/articles/300119/
47 :
. http://irex.ge/wp-content/uploads/Market-Intelligence-Caucasus-release_GEO_July-2013.pdf
44
45

https://enreg.reestri.gov.ge/main.php?m=new_index&state=search
https://enreg.reestri.gov.ge/main.php?c=mortgage&m=get_output_by_id&scandoc_id=6064&app_id=12362
50 http://www.kvirispalitra.ge/politic/822-rogor-gakhda-sakhelmtsifo-kerdzo-biznesis-konkurenti.html
48
49

28

9.

:

OzTAM, Regional TAM,

Nielsen Media Research
Australia
Ibope Infortecnica

GfK Audimetrie
MediaXim
Centrum voor Informatie over
de Media (CIM).

Mareco Index Bosnia

IBOPE
Taylor Nelson Sofres
BBM Canada
IBOPE Nielsen

Finnpanel
Mediaresearch
TNS Gallup
Mdiamtrie.
Gesellschaft fr
Konsumforschung (GfK)
TAM Media Research
Audience Measurement
Analytics Limited
Japan Video Research Ltd.

TNS
TNS Gallup
Intomart GfK

51

Ibope
Infortecnica

Mareco Index
Bosnia

BBM Canada
ECAR
Finnpanel

Mdiamtrie.

Japan Video
Research Ltd.
TNS Gallup

In India, television ratings are collected by two main organizations - (aMap). Audience Measurement and Analytics
Ltd. (aMap) entered the market in 2005, with more coverage and latest technology from Telecontrol-Switzerland.
Audience Measurement and Analytics Ltd. (aMap) polls the meters (6000 households) using GSM network and provides
ratings overnight. TAM India collects data manually (physical visits) and releases data weekly. Audience Measurement
and Analytics Ltd. (aMap) also has a stand-alone digital panel (aMapDigital) to measure TV viewing and Interactive
engagement in direct-broadcast satellite (DBS) homes.
51

29


53

MediaXim
Stichting KijkOnderzoek (SKO) 52
Gallup BRB & Medialogic
Pakistan
Kantar Media Philippines
AGB Nielsen Media Research
Philippines

AGB Nielsen,
Kapisanan ng mga
Brodkaster ng
Pilipinas - Radio
Research
Council (KBPRRC) 54
The Philippine
Survey and
Research
Center (PSRC).

GfK
Nielsen Audience Measurement
Nielsen Audience Measurement
TNS Gallup
TNS
Infortecnica
MMS Mediamtning
Skandinavien
AGB Nielsen
Broadcasters' Audience Research
Board

TNS Gallup

TNS Gallup

Infortecnica

aiTech

Nielsen Media Research

Arbitron

Kantar Media

UK

IPSOS-KMG
RAJAR

TNS Gallup

The NRS
(National
Readership
Survey)
TruMedia ,
CognoVision,
Stratacache

GFK - telecontrol - .
, .
https://kijkonderzoek.nl/about-sko
Kantar Media Philippines AGB Nielsen Media Research
Philippines. Kantar Media , 2,609 ,
100%- . AGB Nielsen 1,980
57% - . Kantar Media covers 15.135 million households or 75 million individuals while
AGB only covers 7.260 million households or 34.4 million individuals.
54 : Kantar Media
Philippines
52
53

30

 , GFK 2500 :

,
, Kantar Media network (including TNS) ,
40 , AGB Nielsen Media Research 2012
27 .
,
TNS Gallup Media - ,
. 2007
2270 . 55

55

"Broadcasting. " #2, 2007

31

10.

, .

, ,
,
. 56
, -

, , ,
VOD
. , ,
, "
---
(NBC Broadcasting chairman Ted Harbert 57).
,

, , .
, , ,

,
, , ,
.
,

, ,
. ,
,
Netflix, Amazon Google ,
,
.
, ,
. ,

,
,
(Eric Solomon)
. , ,
COVER STORY: Can Nielsen Innovation Finally Outpace Industry Frustration? Todd Spangler. NY Digital Editor@xpangler.
September 24, 2013 . http://variety.com/2013/biz/news/nielsen-innovation-outpace-industry-frustration-1200665880/
56

Chairman, NBC Broadcasting (New York): NBCUniversal Domestic TV Distribution, NBCUniversal, NBC
Entertainment

57

32

 . , , ,
.
(Viacom) (Colleen Fahey Rush)
,
. ".
,
, ,
".
2013 - ,

.

.
, , ,
ABC- WatchABC, iPad ,
, . ,
, "
. - ,
.
ABC, CBS, Fox, NBC, A&E, CW, Discovery, Univision AOL-.
- -
, ,
50%-
(10 000- , ,
).
, 179 .
?
, ,
, , . ,
( )
,
, (David Cohen)
(Universal McCann Agency). ,
, ,

,
, .
,
".
33


, .
, ,
,
. .
- (Blueprint)
.
(Blueprint) ,
(Jane Clarke)
. 58 , ,

.
, Netflix,
Google Amazon, .
(Apples
iTunes), , ,
, .
, (Netflix) ,
30 .
. ,
, , ,
, ,

(Ted Sarandos)
, , ,
.
,
, .
- (Google Analytics)
. ,
, . (PrecisionDemand)
(Jon Mandel) - ,
, .
, ,

CIMM 2009 20- ,

, ,

.
58

34

 ,
, .
2013 ,
,
.59 ,
,
(Mediapulse TV panel). -5000 (Kantar Media)
2013 25 .

11. -
-
.
,
,
.
. ,
.
,
. 60
, (The
Canadian Broadcast Standards Council (CBSC) ,
, (the Canadian
Association of Broadcasters (CAB), 790- ,
. 61
- . ,
, . ,
,
http://www.wfanet.org/en/global-news/switzerland-announces-new-tv-panel-research
THE WFA/EACA GUIDE TO THE ORGANISATION OF TELEVISION AUDIENCE. WFA Media Committee
Chairman : Bernard Glock, Procter & Gamble EACA Media Agencies Council Chairman : Steve Harrison, OMD
Published January 2001. RESEARCH http://www.wfanet.org/pdf/med_documents/Guide.pdf
61 http://www.cbsc.ca/english/index.php
59
60

35

 , 5 . ,
. ,
( , ) ,
.
85%, 15%.
,
,
.
, , ,
.
,
.
.
- ,
.
,
. (Canadian Media Research Inc. (CMRI)
-
(Canadian Radio-Television and Telecommunications Commission (CRTC),
,
, " "
62 "Canadian Television Fund (CTF) 63 .
.

2008
, , ,
,
.
, -
.

62
63

http://www.cmf-fmc.ca/
: 2010 " "

36

12.

- ,
,
. .
,
, .

:
() - 55%
. 64 ,
.
,
, ,
.
, IPTV
, , .
,
, ,
.

, ,
, " ",

.
600 , 6
, 65
.

:
.
65 : , 30-35%,
, .
.
64

37

, ,
;
, ,
,

() ,
. ,

;
, ,
,
, .
,
. 2-, ,
,
, , .
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55%- .

38