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Consumer Buying Behaviour while purchasing Refrigerator Final Project

Consumer Buying Behaviour while purchasing Refrigerator Final Project

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Published by bharatchauhan
How external and internal factors effect consumer buying behaviour
How external and internal factors effect consumer buying behaviour

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Published by: bharatchauhan on Oct 30, 2009
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08/01/2013

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CONSUMER BEHAVIOUR
Term Project (Phase – I,II,III,IV)
“EFFECT OF CONSUMER BEHAVIOUR ON THE PURCHASE OF REFRIGERATORS” 
Submitted byGroup 1
Bharat Singh Chauhan (08XPGDM16)Chinmaya Nagaraj (08XPGDM17)Gaurav Upadhyaya(08XPGDM22)Susheel Kumar Singh (08XPGDM51)Vijay Jaret(08XPGDM54)
 
Effect of consumer behaviour on the purchase of Refrigerators
Executive PGDM – 2008-2009
Table of Content
Phase – I1. Introduction 42.1A
Executive PGDM Group 12
 
Effect of consumer behaviour on the purchase of Refrigerators
 ACKNOWLEDGEMENT 
We are sincerely grateful to Dr. Neena Sondhi, IMI Delhi, under whose able guidance this study is being undertaken.We would also like to thank Mr.& Mrs. Mohit Aggrawal, Mr.& Mrs. Srinidhi,Mr.& Mrs.
 
 Jignesh Patel, Mr.& Mrs. Vikas Saxena, Mr.& Mrs.
 
 Randheer Singh Ahluwalia who have all been very prompt in replying to all our queries and havebeen supportive to us in completing the Phase-I of this study.
Executive PGDM Group 13

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