Say it with a picture!
Normally, the most important part of a website is the text, but more and more images are used inorder to catch the visitor’s attention, or to communicate complex data in a visual format.
on a website brings out its dynamics and emotion.
Classical 30-second clips are nolonger a popular choice on the web
as the experience shows that thesix-second clips are more likely to go viral. In Estonia, the understanding of “viral videos” isslightly different and usually you can see 3 minute long videos online. The price, of course, is anissue as making a high quality clip is expensive but a badly made clip can really hurt your brand.Videos are very useful when there is a need to explain the complexity of a product regardless of whether it is a technical device, software, or another appliance with many features. Long user manuals may frighten consumers but a short video will be viewed much more willingly.
are also a new trend in web design. It does not just mean using large formatphotographs, but a simple landing page, which has a
single picture and CTA button
. Obviously,there is a very wide range of products to which such extreme impractical solution does not fit, but
if your strategy is to add emotional aspect to your product in order to get the sale thenusing an image is most effective.
The picture must be very high quality and in some cases thephotographer might become kind of a “web designer” as the main part of the design is a greatphoto! Another option is to use a good header image and keeping the web site´s functionality. This is afairly common solution for “simple websites”.