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Co-Innovation
Masterthesis ZwischenpräsentationPeter SchreckZollverein school of management & designEssen, 28.07.2006
 
Inhalt
Hintergrund und MotivationProblemfeldFragen an Theorie & PraxisForschungsdesignForschungszielErste Erkenntnisse
„Let´s take down the walls, drop thebarriers, start with a blank sheet of  paper, and see how we might improve together.“
CEO Kraft Foods
“You have to go down blind alleys. But every once in a while you go down an alley and it opens up into this huge, broad avenue.That makes all the blind alleys worthwhile.” 
Jeffrey P. Bezos, CEO, Amazon.com Inc
.“Partnering is the only way to extract maximumvalue and avoid reinventing the wheel.” 
 „Traditional, inward-looking innovationstrategies no longer suffice. Companiesmust learn to co-innovate.“ 
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01 / 06 / 2011<span class="translation_missing">en_US, this_document_made_it_onto_the</span>Rising List!
Borja

may I have a copy of this?.

reply07 / 16 / 2008
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