Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
21Activity
0 of .
Results for:
No results containing your search query
P. 1
Final Report

Final Report

Ratings: (0)|Views: 900 |Likes:
Published by aashmi06
omfed marketing channel
omfed marketing channel

More info:

Published by: aashmi06 on Oct 30, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

12/16/2012

pdf

text

original

 
 
A 
REPORT 
ON
CHANNELMANAGEMENT
OF
OMFED
Submitted by-
Soumita patra(67)Nishithgoenka(78)
 
Shikha sinha(89)Sreeji s nair(100)Lalsa kumara(111)Pritam P. Das(122)
 
ACKNOWLEDGEMENT
We thank Prof. Krishna Das Gupta who gave us the opportunity todo this project and made us earn the knowledge of marketing practically.We would also like to thank the Marketing Manager of Omfed, Mr.Raj, owner of Raj Enterprises, and Mr. Rajeev Hans, distributor of Amul, for providing us the details about the company and itsdistribution process and helped in completion of this project withoutwhose help we could not have completed this project. And our special thanks to those who directly or indirectly supported us tocomplete this project successfully.
 
CONTENTS
1.Introduction
1.1 Objective1.2 Achievement1.3 Branches of company
2.Product Mix
2.1Width2.2Length2.3Depth2.4Consistency
3.Methodology
 
3.1 Findings
 
3.1.A At retailer level3.1.B At distributor level
4. Channel Distribution
OMFED
Amul
5. Conclusion6.RecommendationAppendix I

Activity (21)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Pinaki Mohapatra liked this
Shilpa Mohapatra liked this
Shilpa Mohapatra liked this
Shilpa Mohapatra liked this
Amit Mohanty liked this
Shilpa Mohapatra liked this
Shilpa Mohapatra liked this
Shilpa Mohapatra liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->