Professional Documents
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NETWORK MARKETING
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ISI KANDUNGAN
Pendahuluan 4 Perkembangan Network Marketing.6 Chapter 1 Power Of One .......................................7 Chapter 2 Stuff That Dreams Are Made Of ..........9 Chapter 3 It's About People .................................11 Chapter 4 A Perfect MLM Fit ............................... 20 Chapter 5 Promoting Is King ...............................25 Chapter 6 The Play Station ..................................28 Chapter 7 Purple Cow Green Pastures ...............30 Chapter 8 A System Within A System .................33 Chapter 9 Leading Leaders ..................................34 Chapter 10 Choosing Your Mentor ......................35 Pautan Laman Web Pakar M.L.M .......37 Buku Rujukan Network Marketing..38
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PERINGATAN
Ebook ini adalah percuma, boleh digunakan untuk persendirian atau dihadiahkan kepada rakan rakan anda. Penyusun tidak membenarkan sebarang perubahan ke atas kandungan ebook ini. Semoga ebook ini memberi manfaat kepada semua pembaca. Anda digalakkan menghadiahkan ebook ini kepada rakan rakan anda.Penyusun tidak boleh dipertanggungjawabkan terhadap sebarang kerugian dari penggunaan ebook ini. Jika anda telah berjaya dalam apa saja perniagaan, sila sampaikan peluang perniagaan dalam ebook ini kepada beribu ribu orang yang masih tercari cari peluang untuk mengubah nasib mereka.Salam maju jaya, anda kaya berjaya dunia akhirat. Aamiinnn.Terima Kasih.
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Pendahuluan
BismillahirRahmanirRahim, Assalamualaikum dan salam sejahtera kepada para pembaca. Alhamdulillah ucapan pujian dan kesyukuran yang tidak terhingga ke hadrat Ilahi, selawat ke atas Rasulullah junjungan Muhammad SAW, keluarganya dan para sahabat RA. Dengan limpah rahmatNya memberi kekuatan kepada saya untuk menyusun kandungan ebook berkenaan Network Marketing @ Multi Level Marketing (MLM) ini. Penglibatan saya dalam bidang Network Marketing bermula sejak tahun 1992 semasa masih belajar menggunakan motorsikal. Menjadi pengedar beberapa syarikat dalam negara. Telah mengikuti berbagai kursus dan seminar, mendengar kata-kata motivasi dan perkongsian pengalaman dari leader-leader yang telah berjaya mencapai pendapatan 5 hingga 6 angka sebulan, membaca buku-buku berkaitan Network Marketing@MLM, membaca artikel dari laman-laman web dan You Tube dari pakar Network Marketing di internet. Kesimpulannya industry Network Marketing memang sangat hebat dan lain dari yang lain. Industri Network Marketing telah memberi satu peluang yang luara biasa kepada sesiapa sahaja termasuk ANDA yang mahu mengubah kehidupan ke arah yang lebih berjaya. Dari mereka yang hanya lulus sekolah rendah hingga yang bertaraf Profesor, dari yang hanya sebagai Mat Despatch hingga ke Ketua Pegawai Eksekutif syarikat gergasi, dari kalangan pelajar university, surirumah tangga sepenuh masa, penganggur dan warga negara asing juga telah berjaya. Malah berbagai peringkat umur dari remaja seawal 18 tahun hingga yang bergelar datuk atau nenek berusia 60 tahun juga telah berjaya dalan industry ini. Semoga maklumat dari ebook ini, boleh membantu ANDA, golongan orang muda seperti pelajar, mahasiswa, siswazah, golongan pekerja berpendapatan rendah dan sederhana seperti operator pengeluaran kilang hingga pegawai awam dan swasta mendapat maklumat yang tepat dan menyeluruh berkaitan industry Network Marketing. Seterusnya lebih memahami selok belok dalam menjalankan perniagaan anda untuk menjadi LEADER yang berjaya. Ramai golongan berpendapatan tinggi yang mencari kebebasan masa dan kebebasan kewangan telah berjaya dalam industry Network Marketing ini. Mereka menggunakan kelebihan ilmu dan status membina rangkaian perniagaan. Terdapat ramai agen-agen jualan berbagai bidang lain yang telah beralih kepada industry ini kerana gaya hidup kebebasan kewangan, kebebasan masa untuk diri dan keluarga, pengiktirafan pencapaian dan kepimpinan, kepuasan membantu ramai orang mengubah diri ke arah kejayaan yang tidak terdapat dalam industri-industri lain, hanya terdapat di Network Marketing. Fakta dan kenyataan ini menyakinkan ANDA untuk bertindak bijak. Keadaan kos hidup yang tinggi pada masa kini, peningkatan harga barangan keperluan harian seperti makanan, rumah, kereta dan sebagainya serta pengangguran menjadikan industry Network Marketing@Multi Level Marketing sebagai pilihan ANDA untuk menambah pendapatan kerana ianya boleh dimulakan dengan modal yang rendah. Syarikat Network Marketing juga menyediakan sistem pendidikan untuk usahawan baru mempelajari teknik perniagaan melalui kursus dan seminar percuma atau berbayar. Industri Network Marketing juga dikenali sebagai people franchise, dengan modal permulaan di dalam kemampuan orang ramai. ANDA golongan ORANG MUDA yang tersepit dengan berbagai HUTANG di permulaan kerjaya selepas tamat pengajian atau permulaan kehidupan berumah tangga perlu mengambil peluang dan kesempatan meningkatkan pendapatan dengan menceburkan diri secara PART TIME dahulu. Pendapatan tambahan melalui untung runcit jualan produk dan bonus kepimpinan pembinaan rangkaian boleh membantu meringankan beban HUTANG kereta, rumah, kad kredit, PTPTN dan pinjaman pribadi di bank. Ebook ini juga boleh membantu dan memberikan ANDA, golongan orang muda suatu persepsi yang positif terhadap industry Network Marketing yang bernilai ratusan billion US setahun di seluruh dunia. Ilmu dari ebook ini memberikan golongan muda pendedahan dan fakta sebenar kerjaya seorang Network Marketer yang berjaya dan profesional. Akhirnya memberikan satu peluang kepada diri mereka untuk berubah kepada kehidupan yang lebih baik dengan menggunakan ilmu dan potensi diri mereka.
***BERMINAT MENJADI PIONEER DI AFFILIATE JUNCTION? PENDAPATAN PASIF DARI PERBELANJAAN HARIAN ORANG RAMAI MENGGUNAKAN MYKAD, GUNAKAN MYKAD UNTUK BERBELANJA HARGA DISKAUN *****HANYA AKTIFKAN MYKAD ORANG RAMAI SECARA PERCUMA, ATAU AKTIFKAN KEDAI PERNIAGAAN SECARA PERCUMA *******MENDAPAT KOMISYEN BERTERUSAN, info klik http://msspmykad.blogspot.com
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Modal Insan ORANG MUDA lebih banyak peluang untuk digilap dan ditingkatkan dalam industry Network Marketing. Ilmu kepimpinan, pengurusan, komunikasi, pemikiran dan sikap positif, semangat perjuangan untuk berjaya dan berbagai nilai positif manusia hebat boleh dipelajari dan diterapkan melalui aktiviti percuma perkongsian pengalaman LEADER HEBAT, kursus dan seminar percuma atau berbayar yang dianjurkan oleh syarikat Network Marketing. Hanya dengan ilmu yang dipraktikkan boleh mengubah manusia. Dengan ilmu manusia boleh membuat keputusan lebih bijak untuk kejayaan diri masing-masing. Di dalam industry Network Marketing, ANDA perlu membina rangkaian perniagaan melalui proses penajaan. Anda perlu menjayakan rakan tajaan anda dengan memberikan segala sokongan dan bantuan yang diperlukan untuk permulaan membina rangkaian perniagaan mereka. Anda hanya boleh berjaya apabila rakan-rakan tajaan anda berjaya terlebih dahulu membina rangkaian perniagaan mereka. Maka ini sama sekali menyangkal persepsi bahawa orang bawah bekerja untuk orang atas dalam Network Marketing (M.L.M). Pembayaran bonus pendapatan adalah adil dan sistematik untuk beberapa generasi tertentu dalam rangkaian tajaan mengikut PLAN PEMASARAN yang adil untuk semua orang. Fakta ini menyangkal persepsi salah yang mengatakan bisnis ini adalah skim cepat kaya atau skim pyramid yang hanya menguntungkan orang atas dalam rangkaian. Dalam plan pemasaran yang sistematik dan adil, ANDA yang baru beberapa bulan menjadi pengedar boleh mengatasi pendapatan mereka yang lebih atas dalam rangkaian yang sama. Anda berusaha bersungguh-sungguh dengan ilmu, teknik, kepimpinan, pengurusan, kewibawaan dan semangat yang tinggi pasti boleh mengatasi mereka yang lain dalam rangkaian walaupun lebih dahulu menjadi pengedar. ANDA juga boleh mendapatkan ilmu Network Marketing melalui bahan-bahan bacaan buku fizikal, artikel-artikel di website atau facebook dan juga mendengar atau melihat audiovisual di You Tube. Saya telah menyediakan pautan-pautan berkenaan di dalam ebook ini. Bacalah, dengar, lihat dan fahami ilmu dari paparan laman internet oleh mereka yang telah lama berkecimpung dalan industry Network Marketing, motivasi dan kepimpinan yang merupakan pakar dalam bidang masing-masing. Jika ada sebarang kesilapan dalam penyusunan ebook ini, ribuan kemaafan dipohon. Doakan semoga ALLAH memberikan kita dan keluarga kesihatan, kejayaan dan kebahagiaan kehidupan di dunia dan akhirat. Semoga ALLAH memberikan keberkatan dan rahmatNYA dalam setiap usaha kita. Amiinnnn ya Hayyu ya Qayyum ya zalJalaliwalIkram Salam Maju Jaya CIKGU ZAIFUL ZAKARIA Tel/SMS/WHATSAPP Cikgu Zaiful 013 2864786, atau PM ke http://www.facebook.com/zaiful1
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The History & Growth of Network Marketing If you were to glance at the back cover of an original first edition copy of Future Choice, you would read: In 1992, half a million Americans found a new way to increase their financial security and personal freedom. They joined almost five million others who are earning a living, full- or part-time from Network Marketing. SUCCESS magazine calls the $13 billion Network Marketing industry "the most powerful way to reach consumers in the '90's." Yet, remarkably, Future Choice: Why Network Marketing May Be Your Best Career Move is the first book about Network Marketing to reach bookstores. Those historic words were written in 1993. Oh, how things have changed... In 1996, Future Choice was revised to read: This year, 7.8 million people will find a new way to increase their financial security and personal freedom. They will join more than 25 million others who are earning a living, full- or part-time through Network Marketing. That adjustment represented an increase of 20 million distributors in just four short years! Revised again in 2006, Future Choice stated: This week 175,000 people will find a new way to increase their financial security and personal freedom. They will join more than 57 million others who are earning a living, full- or part-time through Network Marketing. That increase represented an additional 32 million distributors in only ten years! And those numbers continue to grow... Indeed, if Future Choice were revised using the current 2010 global data, it would read: This week more than 144,000 people will find a new way to increase their financial security and personal freedom. They will join more than 87 million others who are earning a living, full or part-time through the $132 billion Network Marketing industry. A massive 30 million distributors joined worldwide in the past four years! It's true! From $13 billion in 1992 to over $132 billion in 2010; more than 82 million new people have joined Network Marketing in the past 20 years! In fact, it is now estimated that over 15,800,000 distributors in the United States alone now participate, full- or part-time, in Network Marketingand those numbers also continue to grow... After 20 years the predictions provided in Future Choice continue to prove that Network Marketing still fits today's hot trendshome-based businesses, entrepreneurship, and self-relianceand Future Choice continues to remind its readers how they too can move beyond economic security to economic prosperity. Read Future Choice and find out if Network Marketing is right for you. Learn how to select a company, and how to begin your own home-based business, using the skills and resources you already possess. Because, after all, it's still your future!
***BERMINAT MENJADI PIONEER DI AFFILIATE JUNCTION? PENDAPATAN PASIF DARI PERBELANJAAN HARIAN ORANG RAMAI MENGGUNAKAN MYKAD, GUNAKAN MYKAD UNTUK BERBELANJA HARGA DISKAUN *****HANYA AKTIFKAN MYKAD ORANG RAMAI SECARA PERCUMA, ATAU AKTIFKAN KEDAI PERNIAGAAN SECARA PERCUMA *******MENDAPAT KOMISYEN BERTERUSAN, info klik http://msspmykad.blogspot.com
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Chapter 1
The Power of One
The business model of MLM is really simple but it is definitely not effortless.
Professional Network Marketers get paid to do two things: 1) to sponsor and 2) to create customers. For a stable business it is important to do both. Professional Network Marketers know that to become wealthy they need to leverage their time and their effort. They understand that by training other people to sponsor and create customers, they enjoy a percentage of growth too. First things first. It is important to understand what your MLM business will look like once it is built. Most people are of the opinion that the persons who have a huge organization did it all by themselves. If anyone claims to have built a huge organization by themselves they are lying. Patience and geometric progression did! Network Marketing is built on the principle of sponsoring one who sponsors another and your group multiples. Interviews with top earners reveal that they don't even know 90% of their organization! On average, top earners work with 25-30 people in their organization. Since the power of Network Marketing (NWM) is the Power of One, you can create success by finding 25-30 independent business partners who go about their business purposefully over a 3 year period and with whom you enjoy working. What would you do if you knew you would be a big success in your Network Marketing business? You must have the knowledge and the support to feel that confidence.
***BERMINAT MENJADI PIONEER DI AFFILIATE JUNCTION? PENDAPATAN PASIF DARI PERBELANJAAN HARIAN ORANG RAMAI MENGGUNAKAN MYKAD, GUNAKAN MYKAD UNTUK BERBELANJA HARGA DISKAUN *****HANYA AKTIFKAN MYKAD ORANG RAMAI SECARA PERCUMA, ATAU AKTIFKAN KEDAI PERNIAGAAN SECARA PERCUMA *******MENDAPAT KOMISYEN BERTERUSAN, info klik http://msspmykad.blogspot.com
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We all have seen the typical MLM charts where everyone sponsors one person a month:
Month Month 1 People in your organization 2
Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
The Magic formula for Network Marketing Success equals a 90% failure rate. If you and your group fail 90% of the time, you would have 400 people in your organization. With some companies when your people are on autoship, your income could be $10,000 /month. And when you get 400 people all marching in the same direction, success happens. The principle of NWM is to get a large amount of people to plant the seed. Life accumulates. Everything you plant grows and spreads and tomorrow you will reap a big, big harvest. Therefore, it is important to do seed planting everyday. The way to sustain in NWM is to be consistent. Just like a snowball rolling down a hill starts out small but with each roll it grows and grows till pretty soon you have a massive ball. The Power of One includes planting seeds by presenting your business or product to a new person every day and by having your team do the same thing. Watch your snow ball grow! How do you find people with whom to talk? . . . Did you know prospects are everywhere! Before we get into prospecting it's important to first understand the reason for being involved in NWM . . . Stuff that Dreams are Made Of . . .
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Chapter 2
Stuffs That Dream Are Made Of
Having a clear picture of your desired outcome and dream is the beginning of success. It begins when you decide exactly what you really and truly want. If you don't know your desired destination, you can't plan your itinerary. To succeed you must also believe in your own potential. And most of all, you must feel a deep and compelling reason to succeed. The real price you have to pay to receive full value in MLM business it a commitment to learn and a commitment to apply skills. It begins with a passion for your business. How do you know you have a strong desire for success? You know when: You are tired of your current situation, your lifestyle, and your finances. You are looking for a way out of the Rat Race. You are serious about committing to change. You have so much PAIN that you want to change. You are committed to take ACTION NOW. You know you HAVE to be successful. Most people say the reason they want to be successful is that they want financial freedom, freedom to get out of debt, freedom to purchase a new car or whatever. Your reason or your WHY could be more personal than material possessions or becoming debt-free. It could be something YOU really want to do for your own emotional satisfaction. You may want to see yourself in a totally new style, role or image. Answering these questions can help you find your reason-for-doing MLM, your WHY: What gets you really excited? What do you care about the most? What gets you really emotional? What scares you to death? What do you really, really want to do? If time and money were not an issue, what would you do and where would you go? Other than money, what are you looking for? What makes you feel most fulfilled? What is it you want from life? What is your dream? Your dream will help you develop a vision for YOUR future. There will be people in your life who will want to throw a wet blanket on your dream. You have to know WHY you want what you want. It is critical for you to have a strong written, Why, a reason for doing NWM that will enable you to stick around long enough to be successful in this business. Do yourself a favor. Get a piece of paper and write down 3 reasons why you MUST succeed. Do it immediately! Telling yourself, I'll do it later is too late. DO IT NOW!
Write down your reason-for-doing MLM. Write down Your Personal WHY.Your Why has to be huge.
It has to so big that it scares you. It should take your breath away. It is what we call a 99.9% WHY. Your reason for doing MLM is what will keep you going even when bad things happen. It will keep you going in spite of obstacles.
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It has to be so huge that when you run into a 70% challenge in your business, your 99.9% reason for doing will carry you through. Lets say you only have a 73% strong WHY and you run into an 85% challenge in your business, then most likely you will be knocked out of Network Marketing business. If you're serious about Network Marketing, it is extremely important to write down your Why. A strong WHY will save you! No WHY? No hope! When youre finished writing your WHY send it to me at http://www.facebook.com/zaiful1 and we'll talk more about how you can start accomplishing it. Give me a man with average ability but DESIRE, and I will give you a WINNER. Andrew Carnegie
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***BERMINAT MENJADI PIONEER DI AFFILIATE JUNCTION? PENDAPATAN PASIF DARI PERBELANJAAN HARIAN ORANG RAMAI MENGGUNAKAN MYKAD, GUNAKAN MYKAD UNTUK BERBELANJA HARGA DISKAUN *****HANYA AKTIFKAN MYKAD ORANG RAMAI SECARA PERCUMA, ATAU AKTIFKAN KEDAI PERNIAGAAN SECARA PERCUMA *******MENDAPAT KOMISYEN BERTERUSAN, info klik http://msspmykad.blogspot.com
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Chapter 3
It's About People
Now that you have written down your WHY, would it blow you away if I said a 99% WHY will NOT in itself make you successful? Many people are told the reason they are not successful is that they just don't have enough belief. They say, Your WHY is not big enough. That makes me cringe! The truth is you can: have all the desire in the world be really, really motivated have the highest belief in your business be the most positive person in the world have laser sharp focus be as persistent as a beaver, . . . But without skills you will crash and burn. The most basic skill a professional Network Marketer must have is to communicate effectively with people. Network Marketing is about people. This is a relationship business not a 'get them in my deal' business. The best way to get to know people is to study people. The easiest way to study people is to learn the four basic personalities. Each personality receives information differently. When you know which type of personality you are talking with; you will then know the best way to communicate with that person so that you can build a positive relationship. Basically there are four different types of personalities. Most of us are various combinations of these four basic types. You need only to focus on their dominate traits to help you communicate with these individuals effectively.
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***BERMINAT MENJADI PIONEER DI AFFILIATE JUNCTION? PENDAPATAN PASIF DARI PERBELANJAAN HARIAN ORANG RAMAI MENGGUNAKAN MYKAD, GUNAKAN MYKAD UNTUK BERBELANJA HARGA DISKAUN *****HANYA AKTIFKAN MYKAD ORANG RAMAI SECARA PERCUMA, ATAU AKTIFKAN KEDAI PERNIAGAAN SECARA PERCUMA *******MENDAPAT KOMISYEN BERTERUSAN, info klik http://msspmykad.blogspot.com
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Listening Skill
A good communicator is a good listener. God gave us two ears and one mouth. To listen effectively requires that you maintain a considerable amount of self-control and concentration. Did you know that thoughts move about four times as fast as your speech? A good listener is not just a silent receptacle. It requires one to actively read between the lines for the thoughts and feelings of others. You may get a clue by the way someone places emphasis on a certain word as to how they are really feeling. By really listening, you can tell when people talk in code. Because most people are polite, they won't flatout say NO to you when they really mean NO. They will say it coded in other words. They beat around the bush but they never give you a direct NO.
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A) The four most powerful words in Network Marketing are I just found out.
Let's say you are at a garden party, music is playing, and everyones having a good time. You notice how excited Mariah is as she playing pick-a-boo with her 2-month-old baby boy, Ali. It is obvious her baby is the delight of her life. You are not sure if Mariah is interested in a home-based business. So you turn to Mariah and say, I just found out how we can stay home, avoid child care, and get a paycheck. If you ever would like to know how, I would be glad to tell you. Meanwhile, let's take Ali for a walk. If Mariah is interested, she will ask you.
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B) Would you like to do something about it? Or Have you ever considered doing something about it?
Sometimes you may find yourself in a conversation with people who complain. Maybe they complain how much things cost, or how little time they have to do the things they want to do. Or they tell you how busy they are or how much their toe hurts, etc. You can simply ask them,Would you like to do something about it? Or Have you ever considered doing something about it? Then listen. By now, you know what a NO sounds like, right?
C) What are your two biggest problems in your career?... in your retirement?.. in your job?... in your health?... in your dieting?... in your skin care?
Sometimes you may want to induce negativity in a conversation. This can be done by asking, What are your two biggest problems in your career?... in your retirement?.. in your job?... in your health?... in your dieting?... in your skin care? Then you can ask, Would you like to do something about it? Next step (you've got it) LISTEN.
D) What do you do for a living? and What do you like to do when you are not working? or What are your hobbies?
Have you ever noticed that people like to talk about themselves? Here is a question you can ask to open up a conversation. What do you do for a living? Listen to their responses. Do they like their job? Are they happy with the amount of hours they work? Are they frustrated because they can't take a vacation when they want? If they talk negatively about their job, you can say, I just found out how..... If they seem Okay with their job, you can say, Wow, that's wonderful, you must really like your job. You get all this free stuff, you get to help people. It must be very fulfilling. You will notice that for them to stay in conversation, they must strike up controversy. So they may say something like, Well it's really not that great, how much of this free stuff can I use? or I do get tired of people complaining all the time. From there, you can take it to What would your ideal job look like? or Would you like to do something about it? Next step (you've got it) LISTEN. What do you like to do when you are not working? or What are your hobbies? With this question, you can find out who they are and what they like. If Bob likes to fish and tells you he could fish 24/7, maybe you can say I just found out how you can go fishing when you want to and still get a full time paycheck. If you ever would like to know how, I would be glad to share it with you. Meanwhile let's get something to drink.
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Well, I can tell you but it will take two whole minutes. When can you set aside an two minutes?
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So now that we know the qualities of the right prospect, it's easy to find out if Siti qualifies by asking two questions. 1) Do you want to earn some extra money? 2) Are you willing to set aside 6-10 hours (or what ever it takes) per week? Then just listen to her answers to determine if she qualifies. Learning what to look for in a business partner can increase your Network Marketing success. Building a team of people who have a desire and have made a commitment to spend x amount of time building their business will strengthen your team. This way you do not have to keep building your down line over and over and over again.
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Chapter 4
A Perfect MLM Fit
NWM companies and their leaders ask for so much more than just your money ...they want your time and effort ...they want your influence, ...they want your credibility.
For example: In today's world, being ethical, honest, and fair is critically important. There are so many shiester's and con artists that people need someone they can trust. You may get a first-time sale, but you won't get follow-up and continual long-term support. Your passion for freedom makes it your responsibility to understand the good, the bad and the ugly of Network Marketing and discover the truth for developing honest wealth. Finding the right Network Marketing Company can be described as slipping into a perfectly fitting boot. It will feel comfortable and will provide the support you need to take the necessary steps to success. Like the song says, these boots were made for walking and one of these days these boots.... will take you walking down the path to big, big success. But imagine what it's like being involved with an unethical Networking Marketing Company. It would be like stepping into an ill-fitted boot. From the outside, the boot looks like a beautiful opportunity. But as your foot slides into the boot, your toes squeeze against the rigid wall of rules and regulations. You may feel imprisoned. It does not take much for your sensitive heel to form a blister from out-dated methods-ofoperation that do not work. Each step causes distress. Although the boot is beautiful, it is not a match for you. It goes against the natural shape of your living soul. Sooner or later, you end up discarding the boots no matter how expensive they were to purchase in the beginning. And so an ill-fitted Network marketing company can cause you pain and frustration. You will find yourself struggling. Instead of building your business, your will be tending to your wounds. You will ask yourself What is wrong with me? Why cant I do this business? The reason you are struggling may not be your fault. It may have absolutely nothing to do with you. As an entrepreneur, it is key that you understand more than an overview of MLM. You must understand the business in detail. It is essential to know how to evaluate different business opportunities and their products and services. Most people join a company because they love their products. They get excited and think everyone will buy their products, because they love them. I am here to tell you, this is exactly the WRONG reason to get involved with your company. This comes as a shock to a lot of people, but it's true. There are hundreds of different NWM companies out there with awesome products and no one is making a dime. Products will not make you successful. Yes, products are important but they are not the most important factor for success.
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Do you know the difference between Direct Selling, Affiliate Marketing and MLM, Single-level Compensation plan and Multilevel Compensation plan? It is important to understand. > Direct selling: Is selling a product or services either in person-to-person or on a party plan method. Direct selling refers to a distribution method. > Affiliate Marketing and MLM: Refers more specifically to a type of compensation plan found in direct selling. > Single Level Compensation Plan: Means you are compensated solely on your own product sales. > Multilevel Compensation Plan: Means you are compensated based not only on your own product sales, but on the product sales of your down-line. It would be great if all distributors could understand compensation plans before getting involved in an opportunity. After all, the main reason distributors get into the Network Marketing Business is to make money. There are numerous compensation plans out there; here are examples of typical MLM Compensation Plans and a very simplistic brief description: A) Stairstep Breakaway In most breakaway plan, there is a defined personal group volume that has to be meet each month in order to qualify for commissions. When someone you personally sponsored qualifies for the next level, they can officially break away from your personal group and take both the distributors and their volume from you. Be watchful for various pumping up action that includes front-loading and stockpiling products. This plan works well for a full-time recruiter. B) Binary When you start with 001 center, you will have two legs coming off of it, right 001 and left 001. As each side accumulated sales, the level of volume on each leg is compared. When the weak side leg reaches a certain sales volume level, you get a bonus check on the sales volume. The leg on the weaker side is the factor to your commission. C) Matrix The most common form of a Matrix is a 2x12 which means two wide and twelve levels deep. D) Unilevel There is no width limit. The more volume you and your organization move within a defined depth, the more you earn. E) Aussie Two-Up - This is where the first two people you recruit are given to your sponsor, all the rest of the people you recruit are yours. 4. Fortunes have been made by being at the right place at the right time. It is important to be in an industry that has a huge, expanding market. Did you know 65% of sales on the Internet come from the baby boomer generation? Every day people are becoming more comfortable shopping on-line through the Internet. So, if your business can target this group of people, youre going to have a better chance at succeeding in network marketing. Questions you may ask yourself: What concerns is the baby-boomer generation experiencing? What challenges do people face as they age? What products may they wish to use? The answer might take you to what is called a market trend. Therefore, if you have a business which targets this group and you can provide solutions; you can cash in on the market trend. Be leery of Urgency, sign up now. A business model that creates urgency will sever critical thinking. Think about that. There is so much hype, before you have a chance to evaluate the opportunity you have signed on the dotted line. MAJUKAN REMAJA, ORANG MUDA DAN MASYARAKAT
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Be leery of Pre launch and invitations to new businesses that are just getting off the ground. Many network marketers join pre-launch or new start-up companies to get in early because they believe that the first ones in will enjoy bigger paychecks. Beware, statistically, about 90% of network marketing companies end up filing bankruptcy in the first few years. Ouch, there goes your paycheck. Ideally you want a company that has gone through the start-up phase and worked out all the bugs. It will take a company at least three years to go through this phase. 5. Network Marketing Training is often an overlooked part of your business. You may be so dazzled by the money that the thought that you may never hear from your sponsor again may never enters your mind. Yet unfortunately, some recruiters do disappear. Make sure the Company and team you join use an updated system that average part- time people can follow. Look for up-dated methods that do not harass your friends and family. Be careful paying for cold leads that lead you no place. Look for a team that gives you support and provides training. Look for method that will work for the 92% of the population. Keep in mind 92% of the population does not like to sell or be sold. Look for training where you can learn the skills you need to be successful. Look for training on how to generate your own leads. And look for training that is free. 6. Products must be remarkable and stand out above the crowd. Products must be consumable so that folks can reorder every month so that you will receive a residual income each month. Products must be reasonably priced and must be sold at RETAIL to friends and family. Business Rule Number One, you can not afford to forfeit your profit and expect to continue a long time in business. The products must produce positive results. When people develop an emotional attachment to the product, they will call you to re-order! The hardest thing you will do is to find a customer. Since one product may not be for everyone, it is important that your company carry more than one product. You want to be the go-to-guy. For example, if your customer is interested in nutritional products maybe they will be interested in natural skin care also. Get to know the needs of your buyer. Get to know their likes and dislikes of products. What kinds of products do they already use on a regular basis? What results are they looking to achieve? 7. Stream line business model makes a difference to distributors. Your success depends on the structure of your company. Here is why. If your company is top heavy there is little room to pass on monies to the distributors. When a company has a huge building with hundreds of employees, the overhead is much higher: Employers must pay for salaries, pay for employee health insurance, and also pay for building maintenance. Maybe the company also has a jet or a fancy car. Do you use the company building, what about the company car or jet? Can you see why the company MUST charge so much for their products? Let me give you an example: All things being equal, the cost of the ingredients to make Vitamins is within pennies of each other. Would you agree with me? Now consider this: Company A has a 30 day supply of Vitamins for $119 Company B has a 30 day supply of Vitamins for $108 Company C has a 30 day supply of Vitamins for $39.95 Who do you think can sell more Vitamins? Company A, B or C? Who do you think buys the products from Company A and B? Their distributors.
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Who in their right mind would pay $119 for a 30 day supply of Vitamins! Only the people who have to buy them to get a check. What behavior does this create? Recruit, recruit, recruit.
If you are choosing a company, consider these 7 Critical Points. If the company you are evaluating does not pass these 7 Critical Points, you might want to keep looking. Do your own research. Make your own decisions. Take responsibility for your own actions. You know what's best for YOU. If you are already in a company and you find out that your company does not pass these 7 Critical Points, I'm here to tell it's not your fault! How would you know what to look for when you first join an MLM company! Be gentle on yourself. Now you know. Now you understand. Now you have correct information.
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Chapter 5
Promoting is King
For any long term, stable business all entrepreneurs should know the importance of marketing.
Just as in real estate, location, location, location is important, so in Network Marketing, marketing or promoting is the key. Although Network Marketing is and always has been built on relationships, you are marketing yourself and your product. In that sense, you are a salesperson. There is a difference between marketing yourself and being salesy. Although people like to buy, people hate to be sold. People will pay money for anything that will make their live better. People buy on wants, personal interests, and sometimes on just a whim. Sometimes people will buy because of a design they like or because they are attracted to a certain color or packaging. People also buy to solve their problems and to improve the quality of their lives. Your job is to communicate to them how your product or service is going to solve their problem and make their life better. Your job is to find people who have a desire for your product or service. Simply getting excited and telling everyone about your products is not enough to consistently bring in sales. One of the skills you will need in Network Marketing Training is how to market yourself and your product. Ask yourself, 'who is your target market.' Once you have established your target market, you are ready to write attractive knock-out headlines.
Some Top Marketing words used to engage people are: you, free, new, amazing, proven, how to. The easiest way to write an ad is to imitate what we call swipe files. Basically, imitate prior great headlines
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that worked long time ago and still work today. Once you have written a knock out headline, you are ready to use it. I will give you some examples. Fill-in-the-blank headline: How___ I Found______ . Example: How by accident I found a simple formula to explode my business. Are you _____? Example: Are you smarter than your boss but paid less?
________Way to_______
Business cards, Voice mail, Email signature line and Name tags
Business cards, voice-mail messaging, email signature lines and name tags are tools to help promote you and your products. Used correctly, they have tremendous marketing value. Keep your business tools personal and professional. Avoid hype! Instead have fun being creative and creating curiosity. Your Business Card should be like a quick commercial. Does it offer a solution to your customer's problem? Does your business card speak to your customers? Because people prefer to buy from those they know, like and trust, promote yourself. Is your business card promoting you or your company? Or both? Is there something of value on your card? Is there something that entices people to keep your card? Can you offer them something for free? I have seen business card that looks like a million dollar bill. That's unique. I still have one that I picked up three years ago! Your Voice Mail Message can let your friends and family know you are in business without you ever saying a word to them personally. Maybe that is all it takes to begin a conversation. An Email Signature File is the 2-6 line blurb that appears after your name at the end of your email. In the normal course of daily email, you can promote your free offer indirectly. It costs nothing. It's a nonaggressive, passive promotion that can help build relationships. A good email signature file consists of the following: a catchy attention grabbing headline, your contact information, the URL of your opt-in page, your benefits- oriented comments and done with your own personal touch. You can use a signature file on postings to newsgroups, digests, message boards, discussions etc. When you post, just attach the signature file that links to your free offer.
Retailing products
Since every product is different, and I cannot address each and every product, you must develop a marketing strategy to reach your own particular type of customers. Here are questions that can help you develop your prototype: > Can you back-end a product by adding value to your customer? For an example: Could you include a gift card with your customers order?
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> Would lateral or joint venture marketing with another business be appropriate for you? Can you exchange services with another business? As an example: Could you combine a 15-minute massage with a box of chocolates with a business that tells them how they can order their own chocolates? > If you cannot sell your product directly what about reverse marketing? For an example: Could you teach a cooking class using those spices to provide your own market? > Do you understand the value of sampling? > Where do the people who use your type of product hang out? Can you place flyers; can you leave samples; can you offer a CD; can you create a drawing by using the fish-bowl technique in places where there is high foot traffic? As an example; place a fish-bowl in a restaurant and offer a free meal drawing every month. Have a card with a question on it, such as 'I hate my job because _ _ _ _'. Collect as much information on the card as you can. Congratulations, you have generated a prospect! > Is fund raising appropriate? > Can you meet with other business groups and exchange leads? > Does your company allow you to have a booth at a trade show, at flea markets, at fairs etc? As a Network Marketer, be prepared to market at all times. Look for opportunities around you. Listen to what people are saying and find out if you can help them. Develop your story. Then seize the moment, have your business card or other third-party tools available. As you learn and grow skills in Network Marketing, it will become a part of you and you can be open for business 24/7.
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Chapter 6
The Play Station
The Internet is a wonderful place to build your business and have people come to you. After all, this is the Information Age and the Internet is The Tool. You can build your business from the Internet wearing your favorite jeans, and holding a cup of warm tea in your hand. Get up at 6am or work at midnight, work part time or work full time, it's all up to you. You determine your business hours and the Internet will work for you 24/7. You certainty can have more people looking at your information on the Internet than you could ever have giving face-to-face presentations. People can come to you for information instead of you pursuing them. It's a great way to build know, like and trust relationships. It's rejection-free.
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# Join on-line communities and forums such as Direct Matches, AdlandPro, Wahm,etc. These resources can be some of the best ways to find customers and business partners. However, the results come from the trust that develops over time. Message boards are not for overt advertising. Spend some time to set-up your profile, including a good signature. The magical part is your signature line that should be the same on every message you post. # Set up presence on social sites, such as Facebook to connect with people. Use traffic exchanges for a great way to create free leads. A traffic exchange basically allows members to trade views of their websites. When you click on someone else's website you earn points. You use these points to run your ad. Become a blogger. A blog is a website where entries are of a particular subject are made. You may speak about your passion, your family, your business and your products. Join meet-up groups. Use autoresponders for email campaigns and communicating with your list. Use professionally-hosted squeeze pages on all your websites to build your own list and market to them. If you would like to make your own, its not that hard, especially with widgets such as those at Domain Name Sanity. It is the Network Marketers who have the largest list that make the most profit. Money and Power is in the list. The list is about real living people who have problems, dreams, hope and desires. You want serve them. And you do this by personalizing your relationship with your list by communicating with them. Place free ads on sites such as Craigs List, Usfreeads, Postaroo, Instant Buzz, etc. Write articles and submit them to article distribution sites. Writing articles reach more readers every week than you could ever attempt to contact on your own. The articles can become viral (meaning one person likes your article and shares it with someone else and they share it with their friends) and they will brand you instantly as an expert. Use pay per click search engines like Google. Use the media and press releases to get free traffic. Use audio tools which allow you to put your voice on your website, your emails, and build relationships with your visitors and allow your words to show people what to do. Publish an ezine. An ezine is an electronic magazine distributed by email or posted on a website. This is the quickest way to build your list. Create or use information products with your information embedded in them and make them viral. Free is the most powerful word on the Internet. How to build your own website and have it hosted. Here is one I found to be quite reasonable: HostGator Use safelists. Joint venture with another marketer (who has a list) and promote your product to their list. As you are working the Internet, keep building your list. It takes time to implement these strategies listed above. They do work. They can bring a lot of high- quality traffic to your site. Once you master them, you will discover they can pay off big time. Think about this, everyones warm market which encompasses their friends and family is limited. The Internet, however, when used appropriately can be your next warm market. The Internet can find those you don't even know yet.
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Chapter 7
Leaders Get Better and Better
Leaders know that in order to be successful they have to live outside their comfort zone. Leaders will do things that unsuccessful people will not do. They ask themselves, 'What am I willing to give-up to get what I want?' Successful people play where the money is at. They will set a plan and follow through. They have a weekly time commitment. In the process of doing, they get better and better. Successful people have a burning desire, a tenacity that goes on and on, and an ability to ask the right questions. Questions like, What would it take for my business to run at peak efficiency with everyone having a ball? There are three phases in NWM: 1.The excitement phase. 2. The criticism phase 3. The self-doubting phase. That's just the way it is. It takes time to get what you want. It takes faith in the process to believe it will work. Leaders know persistence and commitment are important. Every business has its ups and downs. You as a leader may have to decide, are you going to fight or are you going to quit? Are you going to go back to the way things were? This is the reason your 'WHY' is important. It's up to you and your brain. Your mind is your greatest asset. You are your thoughts. The secret to any achievement is not in trying so hard but in spontaneous performance. When your mind is calm, you are living a purpose driven life and success happens. Your thoughts and your attitudes shape your life. When you challenge old paradigms, you will develop new understandings and you will gain new habits. You will grow and things will get better and better. First it starts with feeding in true, positive information that will produce positive thoughts. Then, your emotions help you to act on the thought. Repeated action becomes a habit. Habits build your character. Your character is who you are. It becomes your life. And it all began with feeding yourself with positive thoughts about your goals. Studies show that we tend to communicate with others in the same style we treat ourselves. How are you treating yourself? Do you like yourself? How do you describe yourself to yourself? No one can make you feel inferior without your consent. Please be selective what you allow your mind to see, listen and experience. Allow your mind to be exposed to things that are uplifting and invigorating. Be careful with subliminal programming that surrounds you from the media. Garbage in. Garbage out. Our minds cannot distinguish between whatever we feed in. It sees everything as reality. Reality is, feed your mind garbage in, expect garbage out. For an example, in today's world, there is so much negativity around us. We hear it on the radio, from the television, on the Internet and from our friends and family. We also read about it in the newspaper. We are constantly being programmed with waves of negativity. Listening to this kind of programming will take a toll on us. If we feed ourselves with all these negative things, we will develop a negative outlook in life that will affect your Network Marketing business. It's all about choices. You can make choices to change your patterns of thinking.
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Tips that can change your life: Be honest with yourself. Figure out who you really want to be. Having ambivalence(being pulled in two different directions because you are torn between two different beliefs) will keep you from even starting on a new program. Ignoring who you are can literally kill you. Forcing yourself to be someone you're not will tax you so much it can shorten your life. >>Make a whole hearted commitment to learn and take action. The difference between an average person and a successful one is only two hours a day. Each day determine your three most important things to do and do at least two of them that day. >>Find a role model. Surround yourself with positive people. >>Commit to a 30 day mental fast. This may sound strange but it works! First, eliminate as much as possible the negative influence around you. Turn off the television, give up the radio, and stop reading the newspaper for 30 days. Secondly, for an hour everyday read a quality, inspiring book. Thirdly, everyday write down 10 things you are thankful for. It can be for the smallest things such as a sunset, the color blue, being able to get up in the morning to having a car, kisses from a loved one, your dream, etc. Fourthly, write down 10 things you acknowledge that you did that day, for an example: 1.You got up in the morning 2.You brushed you teeth 3.You ate a healthy meal 4.You exercised 5.You hugged your kids 6.You made a phone call for Network Marketing business. Anything positive you did counts, even positive thoughts! It only takes 21 days to create a habit. Each day, you will be closer to a new you. You can do this. People who have followed this simple outline have experienced amazing things. You may find that the constant mental chatter inside your head will stop. As a side benefit, you may notice that you are listening, truly listening to people. When this happens, you will connect with others in a way that is beyond your wildest imagination!
Think About It: Is having success worth giving up television, radio, newspaper for 30 days? The most successful people just don't believe in luck. Do you want to know the real secret to success?
There isn't any secret. Never has been. It's simply, This Book of the Law shall not depart out of your mouth, but you shall meditate in it day and night so that you may observe to do all that is written in it. For then you will make your way prosperous and then you will have GOOD SUCCESS. Have I not commanded you? Be strong and of good courage for the Allah is with you wherever you do.
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Take this non-secret and use it. You will find that by making your life a happier and richer place you will be living your life with passion. So, what do you want from life? By now you have clearly defined your reason-for-doing Network Marketing. If not, go back to Chapter 1 and write down your WHY. It is important. Dreams are important and so is the plan to get you there.
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Chapter 8
Purple Cow Green Pastures
If you saw a herd of back and white cattle grazing in green pastures, you would think nothing of it. What if there was ONE purple cow in the herd? Would you take notice? If you want long term success in NWM you must stand out from the crowd and get noticed. You must become like the purple cow. You must brand yourself. Yes, brand yourself, not the company, not your up-line guru. The fact is when people join a company or buy a product or service from you, they're buying YOU first! As a matter of fact, people join people first, then a company. Okay, in the first few weeks of your business, you should leverage off the success of your leaders. Use your leaders in three-ways phone calls to help you. That is your quickest path to a paycheck. At the same time, increase your knowledge and learn skills so that you can truly partner with them as co-leaders. As soon as you possibly can, QUIT passing your credibility up the line because you will lose respect with the people you are trying to sponsor. Do not think of yourself as someone simply helping your upline grow their business. Are you seeing where I am going? People follow leaders, because that is the way the world works. If you don't quickly position yourself as a leader, people will not have a reason to listen to you. Get good at teaching and training people. Promote yourself and teach your people how to make themselves attractive to other people. You do not need to be some top big earner in their company to do this. But you do need to acquire some skill and, then you can promote yourself as one who can help and as one who relates well to others. Think about this: Teaching people to brand themselves creates independence not co- dependence in your group. This creates leverage. You will have more time to build your business. By doing this, you are not just building an organization but an EMPIRE. Branding yourself makes you way more attractive as a leader and it is important for long-term success. Best of all, you will notice that people will call you. When you have people that WANT to speak with you and have already displayed an interest in what you have, growing a business becomes childs play. You can start branding yourself by having a presence on the Internet. You must develop your OWN website that features YOU. Tell your story: let your visitors get to know who you are, what you believe and, how you feel. When you reveal your own feelings in a non-judging manner you make it easy for others to share their feelings. Post pictures of yourself so they can see you are a real person. Bring value to their lives, with your web presence.
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Chapter 9
A System within a System
There is so much talk in NWM about duplication. Many Network Marketers say duplicate your efforts. GUESS WHAT? * We're all unique. * We are NOT cookie-cutter entrepreneurs! * There are many different ways to have success. Some Network Marketers: Build a team by mailing postcards. Are strong in getting top search- engine placement. Enjoy using classifieds and running an email campaign. Enjoy talking to people on a one-on-one basis. Are good at public speaking. Are excellent retailers. You can't force your group to be you. You can find out their strengths and you can help them plug into a system that works for them. Teach your team to work from their strengths. Find out what they have done in the past that may relate to marketing methods. If they have already developed some skills in a particular area, this will lead to faster success. As you and your team member develop a business plan, ask them what marketing methods he or she is interested in learning. Your team member will do better with a marketing approach they want to learn because they will enjoy the process, which is critical in order for them to follow through on the daily activity of their business. By finding their niche they will be using less brain energy and will be having more fun. And guess what? They will be jumping out of bed each morning with excitement and want to work their business. That's duplication! By having different options in place, your team members can choose the plan that is best suited for them. A newbie should be nurtured and valued as an individual and taught real skills. Experienced Network Marketers should be guided so they can develop themselves to their fullest potential. MLM is a business of teamwork. Work together as a team. In order to succeed, you may need help from others. Don't be afraid to ask.
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Chapter 10
Choosing Your Mentor
Its important that you choose the right mentor and sponsor. Great sponsors do not have to be old timers in this industry to be of help to you. They can be relatively new. What is important is that your
sponsor is active and "plugged-in". That way they can plug you into the key people on the team, the company resources and the training you need to get started quickly.
Everyone has someone in his life by whom they want to do well by. The right mentor can stimulate your desire to enhance your skills. A right mentor knows the real work in MLM begins when someone joins your business. It takes patience to effectively train someone. Everyone has a different learning curve. A mentor may have to repeat the same answer over and over just as if it were the first time they spoke it. A right mentor knows if you stay inside your comfort zone, you will stay inside your income zone. When a mentor helps you to remain comfortable, you will be crippled. A right mentor must be able to tell you how it really is. A mentor will supply suggestions and options for you based on your talents, your skill level, your desire and your vision. A mentor will ask you good questions so you can transfer your vision of your idea into current reality. A right mentor will tell you that yours is a working business. A mentor makes it clear that you have to set aside time for your business. You must follow up with people who are interested and find a way to generate leads. We are here to help you but you have to do the work. There is difference between a sponsor and a recruiter. A sponsor's job begins when you enroll. We believe that any person worth sponsoring is worth developing. We believe in building a relationship with those we sponsor and develop them into leaders. A recruiter has a different mindset. A recruiter is looking to sign people up and keep moving forward looking for the next sale. They use a Hit and Run approach, and wait to see who will stick around. The recruiter's goal is to sign up people. Choosing your mentor is an important decision. You want someone who will be there when things get tough. You will want someone who can mentor, teach and guide you. Someone you can comfortably share your vision and purpose with. You will want someone you get along with. You will want someone you trust. You will want someone who is serious about their business as well as yours. You will want someone who encourages you to move forward instead of placing demands on you. Will your sponsor/mentor be there when you need them? Is your sponsor a leader? Is there structure in their business? Do they show compassion and empathy in their dealings with people? Did they bring out the best in you and in others?
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