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Introduction
The Provogue brand continues to build its strong emotional connection with its customers. TheProvogue
’
s understanding of what
India’s
contemporary fashion consumer want and need has ledto the development of in iconic brand, which continues to be ou
r key differentiator in India’s
fashion and lifestyle market.Provogue always strives to scale up its brand equity through effective brand positioning,extension of products, expansion of markets and an enhanced store experience. Havingsuccessfully established itself as the brand of choice for youthful fashion conscious customers, itis now working to keep these customers for life and to win the hearts of new consumers enteringthe market for the first time. Provogue is very proud of our brand ambassadors, who are icons intheir fields and who represent the energy, youth and dreams of new India.Provogue fashions have an enduring appeal across apparel and accessories and continue tostrategically develop and expand the merchandise collections. From a menswear brand,Provogue evolved in to contemporary fashion house for men, women and the home.Provogue has got three division:Provogue is available through 228 outlets in 66 cities across the country. 124 own stores are nowopen and are proud of our shop-in-shop partners who have dedicated space to the Provoguebrand. These partners are the leading department stores and specialty fashion formats in India.The Provogue will continue to roll-out new stores and penetrate more markets to keep ahead of the new consumption surge that is sweeping the nation and reaching into the smaller towns. If there is a demand for fashion, Provogue aims to be there first and to win the hearts and minds of every brand conscious consumer no matter where they live. Provogue also carefully monitor theperformance of the existing shops and are on a continued quest to upgrade our environments andranges to meet the needs of every local community.Shopping at Provogue is not just about buying new clothes
–
want it to be an experience.Something to rememb
er … in an inspiring atmosphere that reflects what’s great
about new Indiaand the dreams all share. Store designs and layouts are evolving to reflect a new lifestyle.Provogue is excited to be a part of any new shopping center that it believes will serve customers.The new large format stores from 5,000 to 10,000 square feet truly capture the spirit of Provogueand celebrate being an Indian brand in India at this time in the history.
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