• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 
FASHION RETAIL MANAGEMENT: PROFILE OF MAJOR RETAILER 
START SOMETHING NEW
….
 
 PROJECT GUIDE: SUBMITTED BY:
Mr. Sushil Raturi Ajay Kumar M/FMS/08/02Course Cordinator, FMS Dept. Bhavik Gandhi M/FMS/08/10National Institute of Fashion Technology, Prachi Jain M/FMS/08/20Mumbai Sameera Baig M/FMS/08/25Soumya Mishra M/FMS/08/30
 
FASHION RETAIL MANAGEMENT
 2008Page|
2
CONTENTS
TOPICS Page No.
1. Introduction………..…………………………………………….......................
03
2. Evolution….……………………………………………………………………
073. Status3.1 Various Location of Shoppe
rs Stop……………………………….....
083.2 Number of stores
……………………………………………………..
093.3 Retail area
…………………………………………………………….
093.4 Manpower
…………………………………………………………….
09
3.5 Brands………………………………………………………………...
09
3.6 Awards………………………………………………………………..
10
4. Sales Analysis………………………………………………………………….. 1
15. Financial A
nalysis……………………………………………………………...
166. Product Mix & Price Poi
nt……………………………………………………..
17
7. Human Resource………………………………………………………………..
19
8. Expansion Plans…………………………………………………………………
20
9. Strategic Alliance………………………………………………………………..
21
10. Promotion………………………………………………………………………
22
 
FASHION RETAIL MANAGEMENT
 2008Page|
3
1
 INTRODUCTION 
Then
 
NOW
 
The company‟s flagship business of department stores is
manifest in Shoppers Stop. A pioneer of modern retail
in India, Shopper‟s Stop Ltd.
 
today, is the country‟s
largest chain of DepartmentStores. It offers customers an international shopping environment and a world-class shoppingexperience through its 24 stores in 12 cities. It houses a host of international and domestic brandsacross categories such as apparel, accessories, cosmetics, home & kitchenware as also its ownexclusive brands.
Pioneer of modern retail in India, Shopper‟
s Stop Ltd, has been instrumental in bringing aboutthe retail revolution in India. A professionally managed and systems driven organization,Shoppers Stop has always been attuned to evolving consumers. The customer insights haveenabled company to service them better and fulfill aspirations.
Shoppers Stop has evolved its positioning to „Bridge to
 
Luxury‟ and
continues to reinforce itsleadership position. The company recently revealed our New logo, which reflects the essence of 
the company‟s
new philosophy.HomeStop is the first-of-its-kind premium home concept store at Bengaluru, Mumbai and NewDelhi, offering a wide range of products and some of the most reputed national and internationalbrands.It is a one-stop-shop for all home needs ranging from home décor to furniture, bath accessoriesto bedroom furnishings, mattresses to draperies, carpets to modular kitchens & health equipment,all under one roof.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...