Little World, Kharghar
Assignment – Verbal and Non-verbal CommunicationsSubject – Principle & Practices of ManagementUnder Guidance:
Mr. Amit AggarwalFMS National Institute of Fashion TechnologyMumbaiResearch & Compiled by:Bhavik GandhiM/FMS/08/10
Introduction
ITC forayed into the youth fashion segment with the launch of John Players in December 2002and is committed to be the No. 1 fashion brand for the youth. This foray leverages ITC’s provencompetencies in understanding consumer insights, brand building and design capabilities.Hrithik Roshan, Superstar and Youth Icon, with his innate style, vibrancy and playfulness best personifies the core attributes of the brand as its ambassador.John Players offers a complete and vibrant wardrobe of Casual wear, Party wear, Work wear,Denims, Outer wear and Suits & Jackets, incorporating the most contemporary trends, anexciting mix of colors, playful styling, trendy textures and comfortable fits.The brand is available across the country through a nation-wide network of over 250 exclusivestores and over 1300 multi-brand outlets.At the Images Fashion Awards 2005, John Players was declared 'The Most Admired Shirt Brandof the Year'. In the Images Fashion Awards 2007, John Players was awarded “The MostAdmired Fashion Campaign of the Year” award.
About Little World
Little World is the one and only mall in the Kharghar. It has around 40 shops major brands likeJohn Players, More, The Raymond shop, Levis, Levis Signature, McDonalds, Cotton Countyetc. The key elements of Little World, Kharghar are Mcdonalds and Adlabs that are responsiblefor major chunk of it sales and they add to its conversion rate by creating place utility askharghar is institutional area and it has no other malls.
About Shop
Jas Venture (Mayur D Solanki) has the franchise of the John Players in the Little World,Kharghar.
About Communication
HudsonCommunication in its simplest form means conveying information from one person toanother.George TerryCommunication is an exchange of facts, ideas, opinions and emotions by two or more persons.Allen LouisCommunication is the sum total of all things one person does when he wants to create anunderstanding in the minds of another; it involves a systematic and continuous process of telling, listening and understanding.Basically it involves1.Conveying a suitable message2.At the right time3.Correctly and effectively4.Listen to the other man and with interest and purposefully5.Give your feed back and get his feedback accurately.6.Take suitable action based on all these
Process of communication
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Verbal and Non-Verbal Communications
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| Upload Date: | 10/31/2009 |
| Copyright: | Attribution Non-commercial |
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