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Table Of Contents

Special Events
A suggested categorization of special events
Basic Agenda:
Branding Properly:
The micro-environment
The macro-environment
The internal environment
Activity - Time 10-60 Minutes
Local National Global
Event MarketingMix Source:www.smartdraw.com
Activity - Time 10 -60 Minutes
3.2 Segmentation and selecting target markets
Marketing planning
2. Set your objectives –Where are we going?
3. What tactics or methods will you use to get there? How will you get there?
4. How do I evaluate the strategy? Are we getting there?
5. Executive summary –Write a summary of the plan
Marketing Plan Structure 1. Executive Summary 2. Situation Analysis
3. Marketing Strategy
4. Financials
5. Controls
Strategic and Tactical Marketing Plans
Developing the Strategic Marketing Plan
Activity - Time 10 Minutes
Useful links
Requirements and Technical Specifications
Logistic planning
Selecting the supplier
Tendering
Contracting
Logistic control
Evaluation
B) Four variables
TYPES OF EVENT
What do I want to organize?
LOCATION OF THE EVENT
What will the event be like?
PURPOSE OF THE EVENT
What do I want to organize?
When is it due for?
What character will the event have?
POTENTIAL PARTICIPANTS
To whom is the event addressed?
Participant profile:
1Activity - Time 30 -60 Minutes
REQUIREMENTS OF THE EVENT
FEASIBILITY STUDY
HOW TO MAKE A BUDGET. EXAMPLES
SPORT EVENT
Item Cost
TRANSPORT AND ACCOMODATION €
MARKETING
LOGISTICS Technical Equipment
Venue
Catering
INCOME
Item Total
GRAND TOTAL €105.000,00
INCOMES –EXPENSES = 105.000 –89.450 Euros = € 15.550 euro Profit
SCIENTIFIC EVENT: A CONGRESS
Item Total
LOGISTICS
Technical equipment
GRAND TOTAL € 90.100,00
Total
INCOMES –EXPENSES = € 90.100 –€ 90.100 = € 0
RISKS AND RESPONSIBILITIES
Dangers likely to be found:
Responsibilities:
EXPENSES
Technical Equipment. What do we need?
Communication. What do we need to make our event known?:
Entertainment. Do we want a dynamic event?
Activity - Time 30 -60 Minutes
HOW CAN WE OBTAIN THE MONEY? SOURCES OF FINANCING
External financing may come from:
Fees:
Institutional Help:
Appendix Chapter 7
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Event Management Handbook

Event Management Handbook

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Published by Oyuhai Mercury
event management
event management

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Published by: Oyuhai Mercury on Apr 21, 2014
Copyright:Traditional Copyright: All rights reserved

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04/28/2014

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