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PADI AMERICASJob Description
Job Title:
Marketing Consultant
Department:
Marketing & Communications
Reports To:
Manager, Marketing
FLSA:
Exempt
Grade:
S2
Job Code:
1027
Date Last Reviewed and or Revised:10-2009SUMMARY
 Responsible for developing, creating and implementing marketing strategies for assigned product lines, programs andservices; includes evaluating effectiveness of the current product, program or service portfolio, recommending changes toimprove sales and share performance, tracking competition, customer trends and market conditions and adjustingmarketing plans accordingly.
Supports the four corporate primary objectives; safe and responsible diver acquisition and retention; member acquisition and retention; financial prosperity; global operational alignment in message, products, systems and  procedures. Support the mission statement and strategic plan.
ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other duties may be assigned.
 
Implement marketing strategy and tactics for assigned products and services, from concept through completion.
 
Identify, define and track key quantitative and qualitative product/service performance measures.
 
Drive assigned projects, product revisions and new product development including concept development, planningand implementation of the various stages through which the project or product must pass, collaborate closely withDSAT, project development and all other departments that are affected by the project.
 
Develop creative consumer promotion materials, sales promotions, promotional presentation materials, salescollateral and sales aides.
 
Develop, write and organize traditional and electronic promotions, advertising, brochures, catalog, letters anddirect mail campaigns.
 
Establish print and electronic media plan for key products and programs.
 
Coordinate sales support and training activities including sales and d customer presentations.
 
Collaborate with sales and marketing management to incorporate sales promotions, consumer promotions andincentives to support consumer promotion, materials, promotional presentation materials, sales collateral and salesaides.
 
Collaborate with marketing management to develop marketing plans.
 
Must be available for consumer show, event and other travel as related to the position.
 
Seek and develop opportunities to integrate campaigns and initiatives with new and existing program/products.
 Adhere to the Corporate Record Retention policy. Adhere to the policies set forth in the Employee Handbook including, but not limited to, the IT Computer Use Policy and the Sexual Harassment Policy.
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PADIProNews.com

This position is now closed. We are no longer accepting applications.

reply11 / 16 / 2009
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