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  • Questions Before Launch

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    Perri Cebedo
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    This document lists questions that should be addressed before launching a new product, including questions about the intended indications for use, current treatment options and their satisfaction levels, unmet needs, expected users and non-users, desired product features, comparisons to competitors, replacement of other products, dosage forms, and situations where the product would not be used.

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    This document lists questions that should be addressed before launching a new product, including questions about the intended indications for use, current treatment options and their satisfaction levels, unmet needs, expected users and non-users, desired product features, comparisons to competitors, replacement of other products, dosage forms, and situations where the product would not be used.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    48 views3 pages

    Questions Before Launch

    Uploaded by

    Perri Cebedo
    This document lists questions that should be addressed before launching a new product, including questions about the intended indications for use, current treatment options and their satisfaction levels, unmet needs, expected users and non-users, desired product features, comparisons to competitors, replacement of other products, dosage forms, and situations where the product would not be used.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Questions Before

    Launch

    Perri Cebedo

    Questions before Launch 1


    Questions before Launch
    •What indications will our product be used for?
    •Will there be a dominant indication?
    •What treatment is currently available? How satisfactory is it?
    •What need is not satisfied by current therapy?
    •Who do we expect will use our product? Why? For how
    long?
    •How much product will be used per patient?
    •Who will not use our product? Why not?
    •What are the features/ benefits physicians want in X product?
    •How do we compare to competitors in features benefits?

    Questions before Launch 2


    Questions before Launch
    Which product do we want to replace with our product?
    What products are they tending to use more/ less of?
    Why?
    How much of the new product would they use? Where?
    For whom? In place of what product?
    Ask them to rate your new product concept.
    What dosage forms would they want the new product
    in?
    Where would they not use your product? Why?

    Questions before Launch 3

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