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October 30, 2009 United States: Portfolio Strategy: US Weekly KickstartGoldman Sachs Global Economics, Commodities and Strategy Research 3
The charts we are watching: Money flow and 3Q 2009 earnings season
Exhibit 1:
 
$600 billion of potential flows into the US equity market
as of October 25, 2009
 Exhibit 2:
 
We expect taxable money market assets to fall from $3.0 to $2.0trillion;
as of October 14, 2009
 
CashPotential Net$ billionsPositionDescription / rationaleEquity InflowRetail / Individual
Money Market Assets
$ 1,920
Re-allocation to risk assets
$ 300
Savings Deposits
5,800
Re-allocation to risk assets
50
Institutional Investors
Equity Mutual Funds
130
Liquidity ratio near record low
-
Hedge Funds
-
Increase in leverage
50
Foreign Investors
-
Net purchases at 10-yr average
100
Corporations
Cash & Equivalents
760
Buybacks and M&A forecast
200
New Equity Issuance
-
De-leveraging and IPOs
(150)
DB Pension Investment
-
New contributions to plan
50
TOTAL
$ 8,610$ 600
% of S&P 500 Market Cap
6%
 
$3.0 tn$3.4 tn
0.51.01.52.02.53.03.54.0
     J    a    n   -     9     6     J    a    n   -     9     7     J    a    n   -     9     8     J    a    n   -     9     9     J    a    n   -     0     0     J    a    n   -     0     1     J    a    n   -     0     2     J    a    n   -     0     3     J    a    n   -     0     4     J    a    n   -     0     5     J    a    n   -     0     6     J    a    n   -     0     7     J    a    n   -     0     8     J    a    n   -     0     9     J    a    n   -     1     0     J    a    n   -     1     1
   M  o  n  e  y   M  a  r   k  e   t   M  u   t  u  a   l   F  u  n   d   A  s  s  e   t  s   (   $   t  r   i   l   l   i  o  n   )
Money Market Mutual Fund Assets
($ trillions)Taxable FundsAll Funds
Ocotober 2007 
$2.0 tn
GS forecast 
Source: ICI, Federal Reserve and Goldman Sachs Global ECS Research. Source: ICI via Haver Analytics and Goldman Sachs Global ECS Research.
Exhibit 3:
 
Few “End Demand” companies are beating sales estimates Exhibit 4:
 
“Intermediary” goods companies are posting their strongestquarter of sales surprises relative to “End Demand” companies
3Q Surprises
Average Return# ofPositiveNegative
SinceSince
Co'sSalesEarningsSalesEarnings
Report30-Sep
Raw Materials
19
26%
42% 11% 11% (291)bp 166 bp
Intermediary Goods
77
46
64 8 3 (195) (161)
End Demand1902652185(101)(86)Total28631%55%15%5%(139)bp(90)bp
# of 
Stage-of-Processing Split
Median SurpriseCo's
RawMidEnd
SalesEarningsSales Beats
87 6% 40% 54%
5%
17%
Earnings Beats
156 5 31 63
1
15
Sales In-Line
151 8 24 68
(0)%
6%
Earnings In-Line
117 8 22 70
(0)Sales Misses
42 5 14 81
(4)%
1%
Earnings Misses
13 15 15 69
(5)Total (# of stocks)
280 19 77 184
0%
9%
 
(20)pp(10)pp0pp10pp20pp30pp
   D  e  c  -   0   0   D  e  c  -   0   1   D  e  c  -   0   2   D  e  c  -   0   3   D  e  c  -   0   4   D  e  c  -   0   5   D  e  c  -   0   6   D  e  c  -   0   7   D  e  c  -   0   8   D  e  c  -   0   9
"Intermediary" less "End Demand"Sales Surprises (% of companies)
3Q09(46% - 26%)
 
Source: Compustat, I/B/E/S, and Goldman Sachs Global ECS Research. Source: Compustat,I/B/E/S, and Goldman Sachs Global ECS Research.

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