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Coon Cheese Report

Coon Cheese Report

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Published by Steve Mclean

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Published by: Steve Mclean on Oct 31, 2009
Copyright:Attribution Non-commercial


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Dairy Farmer’s Coon Cheese – Competition and ProductOfferings
Australian Dairy Industry
The dairy industry of Australia is the third most significant rural industry atthe farm gate – valued at $3.2 billion in 2006/07 – and the fifth mostsignificant in agricultural exports – valued at $2.5 billion.
Milk production slipped 5% during 2006/07, under the pressure of widespreaddrought, to 9.6 billion litres. Export returns followed the same example,reflecting the availability of product for sale.
In the local market, supermarket sales of dairy products continued to hike involume and value – the retail market for major dairy products totalled morethan $4 billion in 2006/07 – with stable price expansion across all the major dairy categories.
Australian Cheese Market (Situation and Outlook)
The Asia-Pacific cheese market expected to witness a dramatic increase in itsmarket value during the last decade. Being the second largest cheese market inAsia-Pacific, Australia continued accounting for a large part of thismarket. The Australian cheese market had enjoyed strong since 1999 but during thecurrent years it was experiencing some tough time due to obesity concerns andchanging healthy lifestyle concerns of the consumers.Despite being a mature dairy market the Australian market is unable to showdependable volume and value growth in current years.
Dairy products sale in the domestic market has increased by 7% value in the past 12months mainly due to high price increases. Value growth varies between 4 and 14% but customers have responded in some categories by purchasing less due to increasing prices.In the category of cheese, dairy blends and yoghurts sales volume have declined in the past 12 months as customers opposed higher prices. But still growth continued in milk and butter.The average retail prices have been strong over the year and above the prevailinginflation rate across all major dairy products categories. Milk sales volume areexpected to raise but current data shows that consumers are changing their purchase patterns from branded to private label such as “home brands” products to limit theoutcome of price hike.
Higher Prices and Consumer Shifts
The confrontation of retailers to recognize and pass on higher prices from dairymanufacturers has increased due to this private label environment. Sales through awide variety of foodservice outlets are growing at a much faster rate thansupermarkets. These outlets offer rising opportunities for dairy, with less pricesensitivity to consumers, although they are often more demanding to service.
Cheese Market
In recent years, cheese has come under significant market pressure as a core foodgroup from obesity concerns and fortified or functional foods that can replace dairy products like cheese. This competitive pressure has started to marginalise cheese inthe minds of consumers. As a result, over the past two years, some key attitudes ondairy have declined and sales have dropped in some dairy categories, such as cheese.
Dairy Farmer’s Coon Cheese
Coon cheese is one of the famous brands in Australia. Dairy Farmers is thecompany that produces Coon cheese.
Dairy Farmers’ Coon is a versatile natural cheddar cheese that is 100% naturaland free from preservatives.
Dairy Farmers offers a selection of Coon cheeses in block, shredded and slicedvarieties and in many flavours. Some of the major flavours are original tasty,light and Tasty, Extra Tasty, Swiss and Colby.
Coon is 100% natural, real cheese that is cut straight from the block and has been a part of Australian life since 1931.
Coon Cheese comes in a range of sizes and varieties. Coon cheese is suppliedto major super stores all across Australia. Some of the major clients for  branded Coon cheese are restaurants, fast food chains and hotel industry.
Coon Product Offerings
COON TastyCoon tasty is the original, best and most loved flavour. A must for any sandwich andwill melt and bubble nicely under the grill. It is available in block, natural slices, and big natural slices, shredded and shaved. COON Light & TastyIt is a great taste of COON with 25% less fat yet 30% more calcium. Available in block, natural slices, big natural slices, shredded and shaved. COON Extra TastyCOON Extra Tasty is natural cheddar cheese with a distinct flavour. Aged for up to 9months to allow the cheese to mature, COON Extra Tasty is perfect for those wantingextra strong flavour. Available in block, natural slices and shredded. 

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