Dairy products sale in the domestic market has increased by 7% value in the past 12months mainly due to high price increases. Value growth varies between 4 and 14% but customers have responded in some categories by purchasing less due to increasing prices.In the category of cheese, dairy blends and yoghurts sales volume have declined in the past 12 months as customers opposed higher prices. But still growth continued in milk and butter.The average retail prices have been strong over the year and above the prevailinginflation rate across all major dairy products categories. Milk sales volume areexpected to raise but current data shows that consumers are changing their purchase patterns from branded to private label such as “home brands” products to limit theoutcome of price hike.
Higher Prices and Consumer Shifts
The confrontation of retailers to recognize and pass on higher prices from dairymanufacturers has increased due to this private label environment. Sales through awide variety of foodservice outlets are growing at a much faster rate thansupermarkets. These outlets offer rising opportunities for dairy, with less pricesensitivity to consumers, although they are often more demanding to service.
In recent years, cheese has come under significant market pressure as a core foodgroup from obesity concerns and fortified or functional foods that can replace dairy products like cheese. This competitive pressure has started to marginalise cheese inthe minds of consumers. As a result, over the past two years, some key attitudes ondairy have declined and sales have dropped in some dairy categories, such as cheese.
Dairy Farmer’s Coon Cheese
Coon cheese is one of the famous brands in Australia. Dairy Farmers is thecompany that produces Coon cheese.
Dairy Farmers’ Coon is a versatile natural cheddar cheese that is 100% naturaland free from preservatives.
Dairy Farmers offers a selection of Coon cheeses in block, shredded and slicedvarieties and in many flavours. Some of the major flavours are original tasty,light and Tasty, Extra Tasty, Swiss and Colby.
Coon is 100% natural, real cheese that is cut straight from the block and has been a part of Australian life since 1931.