The Strategy Canvas
Shows the strategic profile of an industry by depicting very clearly the factors (and possiblefuture factors) that affect competition among industry players.
Shows the strategic profile of current and potential competitors, identifying which factors theyinvest in strategically.
Shows the company’s value curve depicting how it invests in the factors of competition and howit might invest in them in the future.Value curve
Basic component of the strategy canvas
A graphic depiction of a company’s relative performance across its industry’s factors of competitionFour action Framework: Eliminate-Reduce-Raise-Create Grid
Pushes them to simultaneously pursue differentiation and low cost to break the value-costtrade-off
Immediately flags companies that are focused only on raising and creating and thereby liftingtheir cost structure and often overengineering products and services—a common plight in manycompanies.
Easily understood by managers at any level, creating a high level of engagement in itsapplication.
Because completing the grid is a challenging task, it drives companies to robustly scrutinize everyfactor the industry competes on, making them discover the range of implicit assumptions theymake unconsciously in competing.
Three Characteristics of a Good Strategy
Emphasize on factors that help the company stand apart from the competition.
Differentiate company profiles from the industry’s average profile.
Deliver clear message truthfully.
Formulating Blue Ocean Strategy
Reconstruct Market Boundaries
Focus on the Big Picture, Not the Numbers
Reach Beyond Existing Demand
Get the Strategic Sequence Right