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Celebrity Advertisements

Celebrity Advertisements

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Published by pratikdeep

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Categories:Types, Research
Published by: pratikdeep on Oct 31, 2009
Copyright:Attribution Non-commercial

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10/03/2010

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By:Abu TalibArihant SinghiPratik GuptaRajkumar PariVijay Leon
 
About Celebrity Advertising
History
Mechanism and Theories of Celebrity Endorsement
Criteria for Choosing a Celebrity
Choice of celebrity
Objectives of Marketing Communication
Positive and Negative impacts
Successful Celebrity Endorsements
 The Way Ahead
 
A form of advertisement that uses renowned andsuccessful personalities, from various walks of life, to communicate the message to the viewers
Popular method of grabbing eyeballs

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