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Tax Strategy & Global Reputation

Tax Strategy & Global Reputation

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Published by PwC
CEOs are anxious about the global economy, and their confidence about growth, in the short term at least, remains fragile. Many are casting a wary eye over how governments are addressing their deficits — and seeing a potentially rising tax burden as the key threat to their business’s growth.

And this worry is not unfounded: after an eight-year trend of decline, the total tax rate appears to be stabilizing. Our 2013 Paying Taxes study also reveals that corporate income tax — the headline tax — in fact makes up just over a third of organizations' total tax rate contribution.

More: http://www.pwc.com/taxceosurvey
CEOs are anxious about the global economy, and their confidence about growth, in the short term at least, remains fragile. Many are casting a wary eye over how governments are addressing their deficits — and seeing a potentially rising tax burden as the key threat to their business’s growth.

And this worry is not unfounded: after an eight-year trend of decline, the total tax rate appears to be stabilizing. Our 2013 Paying Taxes study also reveals that corporate income tax — the headline tax — in fact makes up just over a third of organizations' total tax rate contribution.

More: http://www.pwc.com/taxceosurvey

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Published by: PwC on Apr 22, 2014
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16th Annual Global CEO Survey: Dealing with disruption
 Focus on tax 
www.pwc.com/ceosurvey 
Tax strategy and corporate reputation: a tax issue, a business issue
 
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 PwC.
 16th Annual Global CEO Survey
 
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Tax strategy and corporate reputation:
a tax issue, a business issue
The fallout from the global nancial crisis and subsequent recession continues to be felt by businesses
around the world, in many forms. The
consequences have been wide ranging and complex, as well as difcult (if not impossible) to predict.The impact which ve years of uncertainty and unpredictability has
had on the world’s business leaders
can be seen clearly in our 16th Annual Global CEO Survey, which questioned more than 1,300 CEOs in 68 countries.
The survey found that many CEOs are  worried about almost everything, from
the prospects for economic growth to a
shortage of skills and over-regulation.
Business has rarely been more difcult.
 
 Introduction
 As a tentative recovery gets underway in some countries hit hardest by the crisis, many global businesses and their
leaders are struggling to get to grips
 with a new complication – the issue of trust, and the role that corporations should play in contributing to rebuilding the nancial strength of nations.Many countries are facing enormous scal debt and this is echoed on a personal scale by the squeezed budgets of their citizens – including the customers and employees of large
businesses. The priority for western
governments in particular is to maximise the revenue they receive from taxation and the overwhelming public
mood is that everyone should ‘pay their fair share’. And ‘everyone’ inevitably
means large corporations.

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