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Cadbury's Advertisment Campaigns

Cadbury's Advertisment Campaigns

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Published by Chinmay Bande
It talks about how over the period of time Cadbury could successfully change consumer behaviour by constant advtg
It talks about how over the period of time Cadbury could successfully change consumer behaviour by constant advtg

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Published by: Chinmay Bande on Nov 01, 2009
Copyright:Attribution Non-commercial

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01/03/2013

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:
Type Confectionery
:
Current owner Cadbury plc
:
Country of origin United Kingdom
:
Introduced 1905
:
Related brands Cadbury products
: -
Markets World Website Cadbury Dairy Milk Official website
 
The story of Cadbury Dairy Milk started way back in
, ..,
1905 at Bournville U K but the journey with chocolate
.
lovers in India began in 1948
 
CDM is undeniably the leader brand of not only the
Cadbury s basket but also the chocolate segment as a
 
whole and is in a sense almost generic to the category
.
in the country
, %
Today Cadbury Dairy Milk alone holds 30 value share
.
of the Indian chocolate market
 
(),
Cadbury India Limited CIL a part of the Cadbury
,
Schweppes Group is India s leading confectionary
. ’ , , ,
manufacturer Cadbury s Dairy Milk 5 Star Eclairs
 
Perk and Gems are the largest selling brands in
.
their segments
%
CIL is estimated to have a 65 share of the
.
Indian chocolate market
The Indian chocolate market is estimated to be
. . ,
worth Rs 3 2 billion with an annual growth rate of
.
10 percent
Per Capita Consumption levels are very low in
, . ..
India as compared to 8 7 kg per year in the U K
 
The market therefore offers tremendous potential
.
for growth

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