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Things Every State Party Should DO
By Jake Porter
W
e oftenhear complaintsand commentsthat if only thenational partydid this or thatour party wouldsomehowmagicallybecomesuccessful overnight. Unfortunately,there is no get successful quick scheme that we can use despite whatmany would have you believe.There is no magic bullet when itcomes to becoming successful in ourpolitical endeavors. On the otherhand, there are many ways in whichthe Libertarian Party can becomesuccessful. One is by buildingstrong organizations in every stateand Washington D.C. In this article,I discuss some, not all, of the thingsevery state party should do.
Advertising
To effectively advertise, each stateorganization should have:
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Brochure promoting the benefitsof supporting the state party
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Google Advertising campaignduring election years
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Radio advertisements ready torun during election years
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Public newsletter published atleast 4 times a year aimed at themedia and non party members
Communications
Each state organization should have:
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A newsletter directed at membersand volunteers published at leastonce every two months
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A process to send press releaseswhen necessary
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A single spokesperson and presscontact
Elections
A state party should be able to:
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Recruit candidates
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Get Libertarians appointed topublic office
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Win non-partisan races
Organization
A strong state organization will have andperform:
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Organizations in each county
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Membership retention andrecruitment plans
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An actively working ExecutiveCommittee with no empty spots
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Management of lists includingmembership, registered voters,and media contacts
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