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MBA-Marketing Industrial Marketing
UNIT –ILESSON NO. 1: INDUSTRIAL MARKETING SYSTEM: CONCEPTAND CHARACTERISTICSSTRUCTURE
1.1 Introduction1.2 The Concept of Industrial Marketing1.3 Definition of Industrial Marketing1.4 Characteristics: Industrial and Consumer Marketing1.5 Demand in Industrial Market1.6 Summary1.7 Questions for Discussion
OBJECTIVES
The motive of the lesson is to: understand the concept, meaning and importanceof industrial marketing; know the differences between industrial marketing andconsumer marketing; and learn the concept of demand for industrial goods andservices in the market.
1.1 INTRODUCTION
The fundamentals of consumer marketing are equally applicable to the industrialmarketing. The work of the industrial market is exclusively different, as all theforces of market that affect industrial demand. The managers of industrialmarket must react in a different way to change the markets, develop products tomeet these changes, and market them in exclusively different ways to the targetand sophisticate customers while maintaining corporate policies. Therefore,industrial marketers face many distinctive marketing situations not normallyencountered in the consumer market. Further, the industrial market has been the
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    aks123

    its really very helpful 2me......could you plz mail this file to me at sethaniseth@gmail.com

    reply01 / 15 / 2010
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