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Marketing Management Project

Marketing Management Project

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Published by tamur_ahan

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Published by: tamur_ahan on Nov 02, 2009
Copyright:Attribution Non-commercial

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01/15/2013

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Marketing ManagementProject
“Sub 80 Burger” 
 
 
PRELUDE 
 
Kentucky fried chicken
was franchised in
1952
. KFCoperates in
72
countries. KFC Corporation, based in
Louisville, Kentucky
, is the world’s most popular chickenrestaurant chain.Nearly
fifty years
ago,
Colonel Sanders
invented what isnow called
“home meal replacement”
…. Selling completemeals to harried, time-strapped families. He called it,
“Sunday Dinner, Seven Days a Week”.
 KFC is part of 
Tricon Global Restaurants, inc.,
which is theworld’s largest restaurant system with nearly
30,000
KFC,Taco Bell and Pizza Hut restaurants in more than 100countries and territoriesThe Colonel made his first franchise deal on a handshake in
1952; PEPSI CO
bought KFC in
1986.
By then it had 6600units in 55 countries. Today KFC has more than 10,000 unitsin over 79 countries, with U.S. system sales of $4 billion.Each week nearly 49 million customers come through KFC’sdoor for the chicken they crave, made from recipes no onecan match.
 
KFC WORLD WIDE 
U.S.AINTERNATIONALWORLD WIDE
COMPANY
1,6331,1292,762
FRANCHISED
3,4413,6197,060
LICENSED
5861119
JOINT VENTURE
482482
TOTAL
5,1325,29110,423

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