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Advertising Campaign of Jharkhand tourism

Advertising Campaign of Jharkhand tourism

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Published by alok88

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Published by: alok88 on Nov 02, 2009
Copyright:Attribution Non-commercial

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07/18/2011

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A PROJECT REPORTON
ADVERTISEMENT CAMPAIGNFORJHARKHAND TOURISMDEPARTMENT OF MANAGEMENTBIRLA INSTITUTE OF TECHNOLOGY, MESRA, RANCHI
Submitted By:
Alok Kumar (MBA/1088/2008)
 
CONTENTS
1.INTRODUCTION2.ADVERTISING OPPORTUNITIES3.TARGET MARKET4.ADVERTISING OBJECTIVES5.ADVERTISING BUDGET6.MEDIA STRATEGY7.CREATIVE STRATEGY8.PRETEST AND RELEASE9.EVALUATION AND POST TEST10.CONCLUDING LINES
 
INTRODUCTION
The task which has been put forward is quiet challenging. Firstly we would like toacknowledge the Government of Jharkhand for thinking of promoting Jharkhand as atourist destination. Secondly it’s our privilege and at the same time a matter of greathonour that the Government of Jharkhand has bestowed upon us with theresponsibility of designing an attractive ad campaign for promoting tourism for thisland of forest.Now to begin with the ad campaign which we have designed, it is a complied work of intense research which leads to an attractive advertisement campaign. Our entireteam have put in intense efforts to develop an optimum financial and technical detailwhich was required from your side.We started with analysing the various opportunities available for advertising theproject and then have streamlined the target audience for our project. Targetaudience has been determined on the basis of various particulars given for theproject like time frame, geographic boundary, etc.A great emphasis has been given to the aspect of the campaign. In this concern our team have worked day in day out to apportion an appropriate budget. The variouscost centres have been rigorously evaluated to reach the final budget for the project.Taking into consideration the entire demographics of our target audience, weattempted to select a media mix which will have the maximum reach to the people of Jharkhand. Thanks to our creative team that they have come out with an attractive

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