Marketing Mix For Hospitals
Functions Line*, Supportive, Auxiliary2.
Personal, Non-Personal, and Increase Awareness.3.
HIG, MIG, LIG, & No Income group.4.
Availability to ultimate users (All Try!)* Dentist, Gynecologist, Psychologist etc.
Short run & long run problems for short terms & long term Strategy.
First aid, Doctors, Medical stores, Diagnosis, Cure, Doctors & Staff, Facilities,Technology, Hygiene, Food, Medical Stores, Facilities.
Income groupGS.G PrChargeHML N.I
List of visiting doctorsExclusiveFree campaignFree servicesCorporate PackagesAwareness ProgrameEminent personalityCampManagement Executives
Still not developed Not that much of scope