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Samsung Electronics: Global

Samsung Electronics: Global

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Published by Modak Priy Singh

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Published by: Modak Priy Singh on Nov 02, 2009
Copyright:Attribution Non-commercial

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02/01/2013

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SAMSUNG
ELECTRONICS:Global
Marketing Operations
1

Group 4:
Alok Gupta
Modak Priy
Satendar Tokas
Sudeep Kumar Kundu
Vineet Dixit

INTRODUCTION
2
1938 : Samsung conglomerate was founded and produced agricultural
products
1969 : Samsung Electronics Co.( SEC) was founded as a low cost
manufacturer of black and white televisions.
1970: Samsung acquired semiconductor business thereby setting a stage for
future growth in Electronics.
1980: Samsung became a more comprehensive electronics company
\u2013Started producing commodity products like TVs , VCRs and
Microwave Ovens.
\u2013Sold their products to OEMs.
\u2013The mission at this time was to pay emphasis on \u201cManufacturing
Quality and Technical Leadership\u201d.
3
1993 : Samsung started its first imitative of building a Brand Name as a
long term goal towards profitability by introducing the \u201cNew
Management Initiative\u201d.
\u2013
Major focus: To revamp the initial image of the company from \u201ca
cheap OEM\u201d to \u201ca high value added product provider\u201d focussing
on Innovation, Premium Product and Brand Value.
2002 : The company recorded net profits of $5.9 billion on sales of $44.6
billion.
2003 : The company was one of the most widely held stocks among all
emerging market companies.
Mission And Objective:

\u201cThe companies mission at this point of time was to become one of the top 10 global brands by 2005 contemplating the companies transformation from an Also-run into a Blockbuster Brand.\u201d

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