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consumer behaviour

consumer behaviour

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Published by Modak Priy Singh

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Published by: Modak Priy Singh on Nov 02, 2009
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06/21/2013

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INTERNATIONAL MANAGEMENT INSTITUTE
A Study Of Buying Behaviour Of Two Different Classes Of Household Life
Cycle.
Consumer Behavior
Executive PGDM \u2013 2008-2009
Individual Project-1 (A)
A Study of Buying Behaviour of Two Different Classes
of Household Life Cycle
Submitted By-
Modak Priy (08XPGDM31)
Roll No: 08XPGDM59
1
INTERNATIONAL MANAGEMENT INSTITUTE
A Study Of Buying Behaviour Of Two Different Classes Of Household Life
Cycle.
ACKNOWLEDGEMENT

I am sincerely thankful to Prof. Neena Sondhi, International
Management Institute for her kind guidance and support during
the development of this report.

I am also thankful to my friends and the respondents for their
generous support in formulation of this report.
Roll No: 08XPGDM59
2
INTERNATIONAL MANAGEMENT INSTITUTE
A Study Of Buying Behaviour Of Two Different Classes Of Household Life
Cycle.
TABLE OF CONTENTS
S. No
Content
1.
Objective
2.
Introduction
3.
Stages of consumer buying process
4.
PART I ( Young married couple )
5.
PART II ( Empty nest I )
6.
Comparison/Differences of the two categories
7.
Implications to the marketer
8.
Conclusion
9.
Questionnaires
OBJECTIVE
Roll No: 08XPGDM59
3

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