Phone: (509) 329-6018 ■ lasalleappreciationsociety@gmailcom
Before the introduction of the LaSalle in 1927, the automobile was all about function, not form. Henry Ford’s odel !"# was $irtually the same throu%hout its history and there was little concern for ma&in% it aesthetically 'leasin%. (t was merely a means for %ettin% from 'oint ) to 'oint B* Stylin% sim'ly ne$er entered the 'icture, althou%h you could 'urchase the odel !"# in any color you wanted,
(as long as it was black).
+nter Harley +arl, the !a-inci of etroit#, and e$erythin% chan%ed* ith the introduction of the LaSalle, both form )/ function became im'ortant. )/ "H+ 0BL( 3+S04/+* So did the entire automobile industry* (n this issue, we 'ay tribute to the man most res'onsible for %i$in% us an automobile which was not only functional but was also B+)"(FL. (f that were his only accom'lishment, he would deser$e our hearty accolades on this, the 56th anni$ersary of his 'assin%, but this doesn’t e$en be%in to scratch the surface of his many accom'lishments.
arley $arl "tomotie *esign Pioneer
)fter the turn of the century there were 126 automobile com'anies in the etroit area. otown became the e'icenter of automobile manufacturin% because of its 'reeistin% sto$e castin%, ci%ar ma&in% and food 'rocessin% industries. "he otor ity had 'roimity to the nation’s ma8or centers of coal, iron, and co''er minin%. (n addition it was easily accessible by water, rail and land. 0roduction techniues were 'erfected by immi%rants, drawn to the o''ortunities of reli%ious freedom and 'ros'erity in /orth )merica.
,he Pre4ar "tomoile &nstry in *etroit
Inside This IssueInside This IssueInside This IssueInside This Issue::::
Harley Earl, Automotive Design Pioneer
The Prewar Automobile Industry
Breakthrough on an 87!r" #ld $ontroversy
$hoosing a $ar %or &estoration, 't" III
Designing (omen) Earl*s Damsels o% Design
Ameri+an Automobile $lubs
A'ril-ay ./012olume I, Issue 3
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oooonnnn ppppaaaaggggeeee 3333By By By By Ronald E. arson! Ronald E. arson! Ronald E. arson! Ronald E. arson! President! A"#President! A"#President! A"#President! A"# By By By By Ronald E. arson! Ronald E. arson! Ronald E. arson! Ronald E. arson! President! A"#President! A"#President! A"#President! A"#