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CONFIDENTIALITY STATEMENT
This project has been agreed as confidential between the students, university andsponsoring organisation. This agreement runs for two years from September, 11
th
, 2006.
STATEMENT OF AUTHENTICITY
I have read the university regulations relating to plagiarism and certify that this projectis all my own work and does not contain and unacknowledged work from other sources.
WORD COUNT (12,841)
 
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THE PUBLISHER BUSINESS MODEL AND UK THIRD PARTY VIDEOGAME DEVELOPMENT:CHALLENGES, EFFECTS, STRATEGIES AND TACTICS.A O’DEAKEYWORDS
Video GameComputer GamePublisherBusiness ModelValue ChainStrategic AnalysisDistinctive CapabilityCompetitive Analysis
ABSTRACT
UK Third party video game developers face significant challenges. These challengesand their affects are explored and presented. Operational profitability of major UK thirdparty video game developers is analysed. The impact and affect of the industry standardbusiness model (Publisher) is examined. Alternative business models (Hollywood andOutsourcing) are explored. Benefits, affects, effects, advantages, and disadvantages of extent and alternative business models are presented through value chain analysis.Opportunities, strategies, and tactics for improved financial, operational, andcompetitive performance of third party video game developers are presented.
 
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THE PUBLISHER BUSINESS MODEL AND UK THIRD PARTY VIDEOGAME DEVELOPMENT:CHALLENGES, EFFECTS, STRATEGIES AND TACTICS.ByAlan O’DeaManagement Project submitted to the Bradford University School of Managementin partial fulfilment of the requirements for the degree of Master of BusinessAdministration2006
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