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Strategic Management Presentation

Strategic Management Presentation

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Published by rishuchaudhary

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Published by: rishuchaudhary on Nov 03, 2009
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12/09/2012

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STRATEGIC MANAGEMENTPRESENTATION
 
FAST FOOD INDUSTRY
Market Size and Growth Rates
 
Earning trillion-dollar per year.In the United States, it is sharing 10% of the GDP. Canada-13%, 13% - Mexico, 11% -European Union, 12% - Latin Americaand 14%- Asia (2007).
Scope of rivalry
Local to international
Stage in Industry Life Cycle
 Curve is flatter- the stage of expansion.
 
Forces driving Industry Competition
IndustryCompetitors
Rivalry AmongExisting FirmsPotentialEntrantsBuyersOtherStakeholdersSuppliersSubstitutes
RelativePower of Unions,Governments,etc.Threatof NewEntrantsBargainingPower of BuyersThreatof SubstituteProducts or ServicesBargainingPower of Suppliers
Relatively weakVery strongVery strongModerate to strongWeak

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