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ORTFOLIO 
ANAGER 
’ 
EVIEW 
 
Copyright Warning:
It is a violation of federal copyright law to reproduce all or part of this publication for any purpose without the prior written consent ofBeyondProxy LLC. The Copyright Act imposes liability of up to $150,000 per issue for such infringement, and violators will be prosecuted to the full extent of thelaw. See inside for subscription information, including having multiple copies sent to you. © 2008-09 by BeyondProxy LLC. All rights reserved.
A Monthly Publication of BeyondProxy LLC
www.manualofideas.com
editor@manualofideas.com
October 27, 2009When asked how he became so successful, Buffett answered: “we read hundreds and hundreds of annual reports every year.”
Edited by the
Manual of Ideas 
Research Team
 
“If our efforts can further thegoals of our members by givingthem a discernible edge over other market participants, wehave succeeded.”
Top Five Ideas In This Report
AstraZeneca
(NYSE: AZN, London: AZN) … p. 24
Diageo
(NYSE: DEO, London: DGE) … p. 27
InterContinental Hotels
(NYSE: IHG, London: IHG) p. 30
OMV
(OTC: OMVKY, Vienna: OMV) p. 33
Royal Wessanen
(OTC: KJWNY, Amster.: WES) p. 36
Also Inside
Editor’s Commentary
…………….. p. 5
 100 European Candidates
……… p. 6
 Company Profiles
……………… p. 24
 Interview with Don Fitzgerald
…. p. 95
 Interview with Professor Otte
…. p. 98
 Interview with Adam Steiner
…. p. 103
 Interview with Robert Vinall
…. p. 106
 
About Portfolio Manager’s Review
Our goal is to bring you investmentideas that are compelling on thebasis of value versus price. In ourquest for value, we analyze the topholdings of top fund managers. Wealso use a proprietary methodology
 
to identify stocks that are not widelyfollowed by institutional investors.Our managing editor John Mihaljevicis a member of Value Investors Club,an exclusive community of moneymanagers, and has won the Club’sprize for best investment idea. Johnis a trained capital allocator, having
 
studied under Yale chief investmentofficer David Swensen and served asresearch assistant to Nobel laureateJames Tobin. John holds a BA inEconomics,
summa cum laude,
fromYale and is a CFA charterholder.
 
T
HE
E
UROPEAN
V
ALUE
I
SSUE
 
 
Snapshot of 100 European companies
 
24 companies profiled by
MOI 
research team
 
Proprietary selection of Top 5 candidates for investment
 
Plus: Exclusive Interview with Don Fitzgerald
 
Plus: Exclusive Interview with Professor Max Otte
 
Plus: Exclusive Interview with Adam Steiner
 
Plus: Exclusive Interview with Robert Vinall
European companies mentioned in this issue include ABB, Acergy, AEGON, Alcatel-Lucent, Allianz, Allied Irish Banks, Altana,
 
Anglo American, ArcelorMittal, ARM Holdings, AstraZeneca, AXA,Babcock & Brown, Banco Bilbao Vizcaya, Banco Santander,Bank of Ireland, Barclays, BG Group, BP, British American Tobacco,British Sky Broadcasting, Cadbury, Carnival, CGG Veritas, CNH Global,Commerzbank, Continental, Credit Suisse, CRH, Delhaize,Deutsche Telekom, Diageo, DSM, E.ON, Eni, Ericsson,
 
Flamel Technologies, France Telecom, Fresenius Medical,GlaxoSmithKline, Heineken, HSBC Holdings, ING, InterContinental Hotels,International Power, KPN, Lloyds TSB, Logitech, Lufthansa, Luxottica,LVMH Moet Hennessy, Magyar Telekom, National Grid, Natuzzi, Nokia,
 
Novartis, Novo Nordisk, OMV, Pearson, Philips Electronics,Portugal Telecom, Prudential Public, Reed Elsevier, Rexam, Rio Tinto,
 
Roche, Rolls-Royce, Royal Bank of Scotland, Royal Dutch Shell,Royal Wessanen, RWE, Ryanair, Sainsbury's, Sanofi-Aventis, SAP,
 
Siemens, Smith & Nephew, Societe Generale, Solvay, StatoilHydro,STMicroelectronics, Stora Enso, Swedbank, Swiss Re, Syngenta,Tate & Lyle, Telecom Italia, Telefonica, Thomson, Tomkins, Torm,TOTAL, Turkcell, Unilever, Vodafone, Volkswagen, Wienerberger, WPP,
 
Zurich Financial, and more.(profiled companies are underlined) 
 
 Inside:
 Exclusive Interview with Max Otte, Ph.D., Professor of Corporate Finance at the Fachhochschule Worms
With compliments of The Manual of Ideas 
 
 
© 2009 by BeyondProxy LLC. All rights reserved.
October 27, 2009 – Page 98 of 113
Exclusive Interview with Professor Max Otte
Professor Max Otte, Ph.D. is one of the most prominentacademics in the field of value investing. Having receivedhis doctorate degree from Princeton University, he isprofessor of corporate finance at Fachhochschule Wormsin Germany. He is also founder of an independentfinancial advisory firm and a center for value investing inGermany, as well as author of the German bestseller 
.The latter was published in 2006 andpredicted the financial tsunami caused by the implosion of the U.S. subprime sector.
 MOI:
Tell us a bit about your path to becoming an investor. How did youracademic pursuits shape the kind of investor you have become?Professor Max Otte:
I can’t say that I have been an investor from early on. Iprobably would have studied history and philosophy. To have something morepractical and a more convertible currency, I studied business and economics formy master’s degree. I dabbled in stocks during my college years from 1984-86,but lost interest. Michael Kelleher, a financial practitioner, taught securityanalysis in my MBA class as an exchange student at American University. Ifound the subject highly fascinating and came out with a top grade, but thenwrote a master’s thesis on international currency coordination. My doctoraldegree from Princeton University is in political economy and theory. In 1990, Iwithstood the temptations of the dark side (Wall Street) and rejected an offerfrom Salomon Brothers to finish my degree.Value investing grew slowly on me. First, though I’m not particularlyinterested in money, it’s nice to have a bit more that a professor’s salary.Second, security and the distribution of power were prominent interests in mypolitical studies. Money
is
security and power — and value investing aninteresting and unique non-conformist and non-confrontational way to acquire it.Third, couple that with interest in the international economy, industrialdynamics and corporate strategy, and you have a powerful mixture.I have taught management classes, international economics andcorporate finance. I do also have an entrepreneurial side and did start variousbusinesses. In late 1998, I discovered
The Motley Fool
and thought thatGermany should have something similar. To make a long story short, now I runa stock letter in Germany, a wealth management firm, and a hedge fund.Still, if you are not born with the gene, you need about two businesscycles to acquire the necessary discipline and tools. As Warren Buffett said, it’snot so much your IQ and knowledge, but the discipline that is important. I amnow way into my third cycle, and the skills are paying off handsomely. And Ithink that success — since it was acquired the hard way — rests on a solidfoundation and is here to stay.
Professor Max Otte
FachhochschuleWorms – Universityof Applied Science
“…if you are not born withthe gene, you need about twobusiness cycles to acquire thenecessary discipline and tools. As Warren Buffett said,it’s not so much your IQ and knowledge, but the disciplinethat is important.”
 
 
© 2009 by BeyondProxy LLC. All rights reserved.
October 27, 2009 – Page 99 of 113
 MOI:
You teach Bruce Greenwald´s Columbia University seminar on valueinvesting in Europe. Are there examples of value investing theory that haveto be “adjusted” in the context of investing in European stock markets?More specifically, are there any accounting or other pitfalls non-Europeaninvestors should especially look out for?Professor Otte:
Europe simply is “more messy and complicated” — if youdon’t have a truly global player, you really have to go country by country.That’s ten times the market research you do for a U.S. company. This is a reasonwhy many U.S. investors don’t look here too much, which in my view is a bigmistake. The legal system is as reliable as in the U.S. (fewer liability suits), andthe business culture is generally one of more trust than in the U.S. The firms aregenerally more global than U.S. firms, which often tend to be run with a U.S.-centric approach.As IAS/IFRS are taking hold, accounting is becoming very similar.However, in the German-speaking countries (Germany/Austria/Switzerland), wehad the conservative principle of the lower value (cost or market) in financialaccount. This often understated income and assets and created hidden reserves.Some companies that do not need to fulfill the requirements of the major stock exchanges still cling to the old national standards, which I think were muchsuperior in providing reliable minimum figures and stabilizing the economy.Again, those figures were not always “true and fair,” but much less subject tomanipulation than, for example, GAAP.Warren Buffett doesn’t like the idea that he has to disclose holdingsover three percent in a public company in Germany once he starts buying.
 MOI:
Are there any countries in Europe that you find especially appealing?Perhaps individual sector or company opportunities that have arisen fromlocal macroeconomic dislocation? Are there any European countries youfind particularly unappealing?Professor Otte:
First, Europe as a whole is a rather tremendous place and asattractive as many emerging markets. Multiples are down and often lower thanin the U.S., and revenue margins in European companies are generally lowerthan in the U.S. So many European companies have more fat to carry themthrough the crisis and can work on their margins.Since I’m an active investor myself and my time is limited, I stick towhat I know. I have a rather small universe of stocks. Over 80 percent of myholdings are in Europe right now, just 10 percent in the U.S., and the rest in Asiaand gold.My favorites are still German, Austrian and Swiss family-controlled“hidden champions” — often world market leaders in niche markets, often withvery sound balance sheets, excellent growth prospects and long-term orientedmanagement. Currently, you can buy many of these stocks at valuations as if they would never grow again. I presented three [ideas] at the Value InvestingSeminar in Molfetta in 2007 – CTS Eventim, United Internet, and AWD – andinvestors who bought them below my recommended price would have brokeneven by the summer of 2009 despite the crisis. More of them: Grenke Leasing,Fielmann, Celesio, Takkt. Among large players, Nestlé looks very good, as dothe pharmaceuticals.
“…if you don’t have a trulyglobal player, you reallyhave to go country bycountry. That’s ten times themarket research you do for aU.S. company. This is areason why many U.S.investors don’t look here toomuch, which in my view is abig mistake.”

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