Saturday, April 26, 2014 | The MC
at The Event
y 11 a.m. yesterday morning, competition was already in full swing in the U.S. Coﬀee Championships Arena.
Te U.S. Latte Art Championship, the United States Barista Championship and the Brewer’s Cup were all in early heats, as the crowd circulated from stage to stage and enjoyed the BGA Cafe.
‘Just to See This Stage, Which Represents the Focus Put on Quality Barista Service, Is Exciting,’ Says One USCC Arena Spectator
Te Morning Cup spoke to representatives of all the Arena denizens for their thoughts on Te Event as a whole: competitor, attendee and judge.George Burnett, Intelligentsia, Chicago, Ill, North Central Region Brewer’s Cup Champion, said, ”I’m really excited about getting over to the trade ﬂoor and wandering around a little bit. I did a lot of comic conventions, that’s kind of where I come from. [Te Event] is like the only place where you can see most of these [coﬀee] people, it’s like an extended family. We have a family back in Chicago of course, but this is where you can see everyone.”Candice Madison, head roaster and QC manager at Notes Coﬀee Roasters, London, U.K., a judge in the Arena: “I do a lot of work with the WCE and they needed some help with their inaugural latte art competition, so I’m here judging and helping train judges for that. I love the SCAA Events, they’re amazing! Tere’s so much education, so much opportunity to learn, everyone from around the world comes. It’s awesome!”Nathan Quillo, Quills Coﬀee, Louisville, Ky., an attendee who was exploring the Arena yesterday, said, “I’ve been to a lot of other similar events, but I’ve never been to the SCAA. Being a roaster, being a shop owner, it’s neat for me to see this global perspective: roasters, farmers from around the planet being excited about coﬀee. Just to see this stage, which represents the focus put on quality barista service, is exciting. Regionals was fun, but this is a whole other game. I’m excited to see people giving coﬀee its due in our whole food experience. Would I come back next year? Te camaraderie, the excitement, it’s a well-put-together event, I would deﬁnitely come back.”
Think Before You Throw:
Recycling and composting bins are in almost every corner of the convention center, so you’ll never have to go far to make a responsible choice about waste disposal. Ask the “Go Green eam” in green t-shirts, if you need help.
Offset Your Travel at the Registration Booth:
SCAA oﬀers every attendee the option to support the greening initiatives implemented during the event through an additional $5 donated during the registration process.
Cut Down on Paper Use with the SCAA App:
Te SCAA app is free to all attendees and oﬀers the ability to easily navigate the entire Event with the ease of your smart phone or tablet. Search SCAA2014 in Apple App or Google Play stores.
Also of Note:
Exhibitors, are you leading the way by incorporating or promoting sustainable choices at your booth? ake the go green pledge now and proudly display your badge. SCAAEvent.org/GoGreen.