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The Specialty Coffee Association of America's (SCAA) Event Newspaper, The Morning Cup - Issue No. 3, 2014

The Specialty Coffee Association of America's (SCAA) Event Newspaper, The Morning Cup - Issue No. 3, 2014

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This is Issue No. 3 of the Specialty Coffee Association of America's (SCAA) 2014 Event newspaper, The Morning Cup, for April 24 - 27, Seattle, Wash
This is Issue No. 3 of the Specialty Coffee Association of America's (SCAA) 2014 Event newspaper, The Morning Cup, for April 24 - 27, Seattle, Wash

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Published by: akprgroup on Apr 26, 2014
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04/26/2014

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2
Your Daily Pick-Me-Up of SCAA Event News
The
MorningCup
April 26, 2014
Seattle, Wash.
Issue No. 3
4
Thousands Pour into the
Exhibit Hall
 for
Jorge Bolaños,
green coffee producer for Guatemalan Coffees in Guatemala, shares, “specialty coffee is energy.”
Kristin Anderson, customer service and sales for Atlas Coffee Importers in Seattle,  Wash., says specialty coffee is all about “relationships.”Karen White, sales manager for Canada for Guittard Chocolate, based in Burlingame, Calif., believes specialty coffee is “challenging…not easy.”Gaby Gonzalez Rodriguez, a commercial specialist for specialty coffees from Ecuador, in Beverly Hills, Calif., says specialty coffee in the United States is “inspirational for Ecuador,” and that specialty coffee is “unity.”Chris Ryan, story editor for Sustainable Harvest in Portland, Ore., notes, “Specialty coffee is an excellent way for people to connect.”
Indeed,
 specialty coffee encompasses all of these things and much more—all clearly evident in the dynamic Exhibit Hall this  week in Seattle at SCAA’s Event. In fact, an estimated 10,000 attendees are gathering to share, discover and learn all about specialty coffee and industry-wide excellence.On witter, @banuhatfield said, “So. Much. Coffee,” speaking about #SCAA2014.@2percentjazz shared, “#SCAA2014 is big, big, big this year. Some great new products are out that I can’t wait to get my hands on. Back at the hotel to rest. Phew!”Be sure to spend hours and hours in the Exhibit Hall today and tomorrow, the final days of Te Event. Also, to make the most of your time, download the SCAA Event  App (search SCAA2014 in Apple App or Google Play stores) to navigate all the exhibitors and happenings—plus more! It’s a complete guide to the Event in the palm of your hand, and find out where you need to be right now in one click. Need help with the SCAA Event app? Look for the “App Squad” volunteers in blue shirts at the South Lobby Registration.
Saturday, April 26, 2014 | The MC
1
All Things
Specialty Coffee
 
2 
The MC | Saturday, April 26, 2014
Peru
Attendees Speak out on The Event; One Says He Keeps Coming Back for the Coffee & Hugs
 
WCR, Peru Commit to Producer Livelihoods
World Coffee Research (WCR) and the Peruvian Ministry of Agriculture signed a Memorandum of Understanding (MoU) yesterday at SCAA’s Event, just after the Exhibit Hall opening. The MoU recognizes the institutions’ intentions to work together on improving producer livelihoods through targeted agricultural research. The goal is to increase the volume of quality coffee in Peru. The first project will be a Multilocation Variety Trial, where WCR will import thirty of the world’s best-performing Arabica varieties, possessing high quality attributes and rust resistance, into Peru. These varieties will be transplanted as part of an experiment in three or four different locations within Peru.
 W 
ith an official Exhibit Hall ribbon-cutting ceremony and a big crowd of coffee professionals, Te SCAA Event kicked off  with a bang yesterday morning.
Te Exhibit Hall was filled with excitement and expectation, and Te Morning Cup roamed among the exhibitors, attendees and volunteers, getting their thoughts and feelings about  what they’re looking forward to this week and what they love about Te Event. Andreza Mazarao, sales and marketing manager for AC Café, Brazil, shared, “Tis is the most known and most effective event in coffee, not only in the United States but in other countries as well.”Barb and Doug Garrett, Orphan Espresso of roy, Idaho, were among the hundreds of exhibitors in the Exhibit Hall. “We’re here for our official debut of our first manufactured product, not hand-built by a guy in a shed,” said Doug. And Barb commented, “What keeps us coming back is seeing people that we’ve met in the industry, it’s really like a reunion for many people.” Anthony ellini, director of operations, Steven Smith eamaker of Portland, Ore., said, “I’m excited to serve our product and see if we can get somebody that’s drinking espresso to try Earl Grey.”Mark Larsen, shift supervisor, Starbucks, Seattle, Wash, noted, “I’m volunteering here as part of the ‘Green eam,’ directing people where to be sustainable. I’m also going to be taking a sample roasting class,  walking the floor and then a class about how to talk about roasting. I was hoping I could check out some of my friends as they were competing, but I was saving the Earth.” Wolfgang Schaefer, co-head barista, Humboldt Cafe, Colectivo, Milwaukee,  Wisc., explained, “Tis is our first year as Colectivo, we’ve been coming for 20 years as Altera—last July we rebranded. Me personally, I was competing last year. I was cleaning dishes and hiding away, so I didn’t get to see all the hoopla—the circus—the way I  wanted to. What keeps me coming back? It’s gotta be the coffee, right? Te hugs, really, are what I’m here for.”
 
Saturday, April 26, 2014 | The MC
3
Go ‘Green’
at The Event
B
y 11 a.m. yesterday morning, competition was already in full swing in the U.S. Coffee Championships Arena.
Te U.S. Latte Art Championship, the United States Barista Championship and the Brewer’s Cup were all in early heats, as the crowd circulated from stage to stage and enjoyed the BGA Cafe.
‘Just to See This Stage, Which Represents the Focus Put on Quality Barista Service, Is Exciting,Says One USCC Arena Spectator
Te Morning Cup spoke to representatives of all the Arena denizens for their thoughts on Te Event as a whole: competitor, attendee and judge.George Burnett, Intelligentsia, Chicago, Ill, North Central Region Brewer’s Cup Champion, said, ”I’m really excited about getting over to the trade floor and  wandering around a little bit. I did a lot of comic conventions, that’s kind of where I come from. [Te Event] is like the only place where you can see most of these [coffee] people, it’s like an extended family.  We have a family back in Chicago of course, but this is  where you can see everyone.”Candice Madison, head roaster and QC manager at Notes Coffee Roasters, London, U.K., a  judge in the Arena: “I do a lot of work with the WCE and they needed some help with their inaugural latte art competition, so I’m here judging and helping train judges for that. I love the SCAA Events, they’re amazing! Tere’s so much education, so much opportunity to learn, everyone from around the world comes. It’s awesome!Nathan Quillo, Quills Coffee, Louisville, Ky., an attendee who was exploring the  Arena yesterday, said, “I’ve been to a lot of other similar events, but I’ve never been to the SCAA. Being a roaster, being a shop owner, it’s neat for me to see this global perspective: roasters, farmers from around the planet being excited about coffee. Just to see this stage, which represents the focus put on quality barista service, is exciting. Regionals was fun, but this is a whole other game. I’m excited to see people giving coffee its due in our whole food experience. Would I come back next year? Te camaraderie, the excitement, it’s a well-put-together event, I  would definitely come back.
Think Before You Throw:
Recycling and composting bins are in almost every corner of the convention center, so you’ll never have to go far to make a responsible choice about waste disposal. Ask the “Go Green eam” in green t-shirts, if you need help.
Offset Your Travel at the Registration Booth:
 SCAA offers every attendee the option to support the greening initiatives implemented during the event through an additional $5 donated during the registration process.
Cut Down on Paper Use with the SCAA App:
 Te SCAA app is free to all attendees and offers the ability to easily navigate the entire Event with the ease of your smart phone or tablet. Search SCAA2014 in Apple App or Google Play stores.
Also of Note:
Exhibitors, are you leading the way by incorporating or promoting sustainable choices at your booth? ake the go green pledge now and proudly display your badge. SCAAEvent.org/GoGreen.

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