ICAD Upstarts 09PUBLICIS QMP BriefBen Whyte

TV SCRIPT

Client :

Cadbury

Length : 30 secsMedia : TelevisionDate : 28/09/09Title :

Weekly Schedule

Copywriter : Ben Whyte

FADE IN: Music

EXT. FOOTBALL PITCH – NIGHT

Caption: Monday

A floodlit training session. We focus on a young playerdoing some football drills using various jump-cuts. Thelast shot is him catching his breath in the cold air.

Caption: Tuesday

INT. GYM – NIGHT The same player doing various weights training, being spotted bya fitness instructor.

Caption: Wednesday

INT. LIBRARY – NIGHTThe place is practically empty. The young man sits alonestudying.

Caption: Thursday

EXT. PITCH – EVENINGMore gruelling training, this time in rain and mud.INT. DRESSING ROOM – LATERHe is sitting forward looking exhausted in his saturated, muddiedgear as the other players jostle around him.

Caption: Friday

INT. TRAIN – DAY