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Search Engine Optimizing
•There are a LOT of scams out there!•No one can “guarantee top placement withGoogle”•Most of them do things you can do yourself •Decide ahead of time how much time andeffort you’re willing to expend
 
 
Focus on the site first
•Content is KEY•The most important element is using targetwords as much as possible, butappropriately•Do not use concealed keywords•Use words thoughtfully in every context:link text, image labels, page titles
 
 
Search engine submission
•Google: www.google.com/addurl•Yahoo: search.yahoo.com/info/submit.html(now need to register, which is free)•Bing: www.bing.com/docs/submit.aspx
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