Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
7Activity
0 of .
Results for:
No results containing your search query
P. 1
Consumer Behavior to Communication

Consumer Behavior to Communication

Ratings: (0)|Views: 284|Likes:
Published by Dr. Aayushman
helps connect real-time observations with academic rigour
helps connect real-time observations with academic rigour

More info:

Categories:Types, Business/Law
Published by: Dr. Aayushman on Nov 03, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

07/25/2013

pdf

text

original

 
 
Consumer Behavior /Responseto communication
 
 
What is advertising
TV, print, WOM,Internet ,POS=ATL/BTLManage theNoise ,filters
sender 
receiver 
It issuccessfulwhen whatthe sender wants tosay iscorrectlyinterpretedby thereceiver mediumencodedecode
 
 
Persuasion matrix
Dependent variables-steps in beingpersuaded
Independent variables –communication components
sourcemessagechannelreceiverdestination
Message presentationattentioncomprehensionyieldingretention behavior 

Activity (7)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
cmkartha liked this
mihirdatta77 liked this
agilvp@yahoo liked this
ash16946 liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->