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marketing communications

marketing communications

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Published by winnypatro
communications & advertising in marketing
communications & advertising in marketing

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Categories:Types, Business/Law
Published by: winnypatro on Nov 03, 2009
Copyright:Attribution Non-commercial

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10/23/2012

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Marketing Communication
Ravi Shanker 
 
Marketing:A set of activities whereby anorganization creates the transfer of Value(exchange) between themselves & theircustomersCommunication:A process wherebycommonness of thought is established &meaning is shared between two partiesMarketing communication:A collection of allelements in an organization's Marketing Mixthat facilitates exchanges by establishingshared meaning with the organization'scustomers
 
Role of Marketing Communication
x
Inform
x
Educate
x
Persuade
x
Remind and motivateaction
x
Maintain relationships

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