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Marketing Metrics

Marketing Metrics

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Published by shivmittal
marketing metrics implementation
marketing metrics implementation

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Categories:Types, Brochures
Published by: shivmittal on Nov 03, 2009
Copyright:Attribution Non-commercial

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09/22/2010

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heuseofmarketing
 
etricsbyBritish
:
undraisingcharitiesa
 
urveyofcurrentpractice
Presented by:Abhinav Kesarwani(91121)Aditi Agarwal(91122)Ankit Mishra(91123)Mohit Jain(91143)Richa Singh(91150)Soumya Agarwal(91161)
 
Objectives:
 This empirical study sought to identify:
Most commonly employed marketing metrics
Metrics that were considered most useful
Metrics presented to senior managements
Metrics used when petitioning governing bodies toraise for increase in marketing budget
 
Relevance of study
Fundraising charities need to posses excellentmarketing competencies
Contributions of marketing not alwaysrecognized by senior management
High marketing cost
Anti-marketing Bias
Most studies have been done on commercialsector

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