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Guidelinesfor Industry onChild OnlineProtection
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www.itu.int/cop
 
Legal notice
 This document may be updated from time to time. Third-party sources are quoted as appropriate. The International Telecommunication Union (ITU) is not responsible for the content of externalsources including external websites referenced in this publication.Neither ITU nor any person acting on its behalf is responsible for the use that might be made of the information contained in this publication.
Disclaimer
 
Mention of and references to specic countries, companies, products, initiatives or guidelines do not in any way imply that they are endorsed orrecommended by ITU, the authors, or any other organization that the authors are afliated with, in preference to others of a similar nature that
are not mentioned.Requests to reproduce extracts of this publication may be submitted to: jur@itu.int
© International Telecommunication Union (ITU), 2009
 ACKNOWLEDGEMENTS
 
 These Guidelines have been prepared by ITU and a team of contributing authors from leading institutions active in the ICT sector. These Guidelines would nothave been possible without the time, enthusiasm and dedication of its contributing authors.ITU is grateful to all of the following authors, who have contributed their valuable time and insights: (listed in alphabetical order)Cristina Bueti and Marco Obiso (ITU)John Carr (Children’s Charities’ Coalition on Internet Safety)Natasha Jackson and Jenny Jones (GSMA)Nerisha Kajee and Rob.Borthwick (Vodafone)Giacomo Mazzone (EBU) based on documents provided by Marc Goodchild & Julian Coles (both from the BBC)Michael Moran (Interpol)Brian Munyao Longwe (AfrISPA)Lorenzo Pupillo and Rocco Mammoliti (Telecom Italia) The authors wish to thank Kristin Kvigne (Interpol) for her detailed review and comments.ITU wishes to acknowledge Salma Abbasi from eWWG for her valuable involvement in the Child Online Protection (COP) Initiative. Additional information and materials relating to these Draft Guidelines can be found at: http://www.itu.int/cop/ and will be updated on a regular basis.If you have any comments, or if you would like to provide any additional information, please contact Ms. Cristina Bueti at cop@itu.int
 
Guidelines for Industry
Table of Contents
ForewordExecutive Summary 1Guidelines for Industry 2
Key areas for consideration by the Whole ICT industry Key areas for consideration by BroadcastersKey areas for consideration by Internet Service ProvidersKey areas for consideration by Mobile Operators
1.
Background 6
Collaborating as an Industry 
2.
Classifying Content and Services 8
Broadcasters
Case Study: British Broadcasting Company (BBC) United Kingdom 10
Internet Service Providers
Case Study: MySpace’s “Big Six” safety practices for social networking services 17
Case Study: Wireless Content Guidelines Classication Criteria USA 19
of 00

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