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THE CULTURAL INDUSTRIES GROWTHSTRATEGY (CIGS)
THE SOUTH AFRICAN PUBLISHINGINDUSTRY REPORT
REPORT TO THE DEPARTMENT OF ARTS, CULTURE, SCIENCE ANDTECHNOLOGY.
FINAL REPORTNOVEMBER 1998
This report was commissioned by DACST to research the cultural industries and topropose strategies for their growth and development. This report does notnecessarily reflect the views of the Department or the Ministry of Arts, Culture,Science and Technology but will be used to inform future policy formulation.
 
The South African Publishing Industry 
Cultural Industries Growth Strategy (CIGS)
 
FOREWORD 3EXECUTIVE SUMMARY......................................................................................................5
(1) T
HE
S
IGNIFICANCE OF THE
P
UBLISHING
I
NDUSTRY
...........................................................5(2) G
LOBAL
T
RENDS IN THE
P
UBLISHING
I
NDUSTRY
...............................................................5(3) T
HE
S
OUTH
A
FRICAN
P
UBLISHING
I
NDUSTRY
...................................................................7(3.1) Context.................................................................................................................7(3.2.) Role of Government.............................................................................................8(3.3.) Role of Private Sector..........................................................................................9M
ETHODOLOGY
..................................................................................................................9
SECTION ONE - INTRODUCTION.....................................................................................11
1.1 B
ACKGROUND
.............................................................................................................111.2 T
HE IMPORTANCE OF PUBLISHING
................................................................................121.3 P
UBLISHING AND THE PUBLISHING VALUE CHAIN
............................................................121.4 O
BJECTIVES OF THE STUDY
.........................................................................................14
SECTION TWO - PUBLISHING AS A STRATEGIC INDUSTRY........................................15
2.1 I
NFORMATION
:
A STRATEGIC RESOURCE IN THE GLOBAL ECONOMY
.................................152.2 P
UBLISHING
:
AN INFORMATION BASED ACTIVITY
.............................................................162.3 I
NDUSTRY STRUCTURE AND OWNERSHIP
.......................................................................17
SECTION THREE - PRINT MEDIA.....................................................................................21
3.1 I
NTRODUCTION TO
S
ECTOR
..........................................................................................213.2 M
AGAZINES
................................................................................................................233.2.1 Key players in the magazine sector....................................................................253.2.2 Niches................................................................................................................263.3 N
EWSPAPERS
.............................................................................................................27
SECTION FOUR - BOOK PUBLISHING............................................................................34
4.1 I
NTRODUCTION TO
S
ECTOR
..........................................................................................344.2 E
DUCATIONAL
P
UBLISHING
..........................................................................................354.3 A
CADEMIC
B
OOKS
.......................................................................................................394.4 G
ENERAL AND
T
RADE
B
OOKS
......................................................................................404.5 T
HE
B
OOK
P
UBLISHING
V
ALUE
C
HAIN
..........................................................................424.5.1 Beginnings.........................................................................................................424.5.2 Production..........................................................................................................434.5.3 Delivery and Circulation......................................................................................44
SECTION FIVE - ELECTRONIC PUBLISHING..................................................................50
5.1 I
NTRODUCTION TO
S
ECTOR
..........................................................................................505.2 O
N
-
LINE
P
UBLISHING
...................................................................................................505.3 CD ROM P
UBLISHING
.................................................................................................515.4 O
VERVIEW OF THE
S
ECTOR
.........................................................................................535.5 P
OTENTIAL FOR
G
ROWTH
............................................................................................535.6 T
HE
O
N
-
LINE
P
UBLISHING
V
ALUE
C
HAIN
.......................................................................54
© DACST
November 1998
 
The South African Publishing Industry 
The Cultural Industries Growth Strategy (CIGS)
 
SECTON SIX - EVALUATION OF THE PUBLISHING INDUSTRY.....................................58
6.1 T
RENDS
.....................................................................................................................586.1.1 Convergence......................................................................................................596.1.2 Specialisation.....................................................................................................596.1.3 Transformation...................................................................................................596.1.4 Globalisation......................................................................................................606.2 A
NALYSIS OF THE
P
UBLISHING
S
ECTOR
........................................................................616.2.1 Origination of Content (Beginnings)...................................................................636.2.2 Adding Value to Content (Print and Production).................................................646.2.3 Marketing and Distribution of Content (Circulation and Delivery)........................646.2.4 Consumption of and Response to Content (Audience Feedback andDevelopment)..............................................................................................................65
SECTION SEVEN - SWOT ANALYSIS...............................................................................66
Strengths.....................................................................................................................66Weaknesses...............................................................................................................66Opportunities...............................................................................................................67Threats........................................................................................................................67
SECTION EIGHT - POLICY DEVELOPMENT....................................................................68
8.1 I
NTERNATIONAL INSTITUTIONAL ARRANGEMENTS
...........................................................688.1.1 Australia.............................................................................................................688.1.2 Canada...............................................................................................................698.1.3 India...................................................................................................................708.1.4 Other African Countries......................................................................................708.2 E
XISTING INITIATIVES FOR THE
S
OUTH
A
FRICAN INDUSTRY
.............................................718.2.1 The print industries cluster initiative....................................................................728.2.2 Policy initiatives being carried out by the Department of Communications.........748.3 T
HE
P
UBLISHING
I
NDUSTRY
D
EVELOPMENT
P
ROGRAMME
..............................................758.3.1 Economic objectives...........................................................................................768.3.2 Cultural objectives..............................................................................................768.3.3 Developmental objectives...................................................................................778.3.4 Institutional objectives........................................................................................778.4 P
RACTICAL
S
TEPS
......................................................................................................77
ã
DACST
November 1998
2
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