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SWOT Analysis of Dabur India

SWOT Analysis of Dabur India



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Published by Gaurav
SWOT analysis of Dabur india
SWOT analysis of Dabur india

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Published by: Gaurav on Nov 03, 2009
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SWOT Analysis of dabur indiaSWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tooloften used to highlight where a business or organisation is, and where it could be in the future. Itlooks at internal factors, the strengths and weaknesses of a business, and external factors, theopportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet to simpleto understand, tool used by many students, businesses and organisations for analysis.The following SWOT analysis looks at dabur india which is operating in fmcg industry. Theanalysis shows dabur india's Strengths, Weaknesses, Opportunities and Threats. The SWOTanalysis will give you a clear picture of the business environment dabur india is operating in atthe present time.Strengths:The strengths of a business or organisation are positive elements, something they do well and isunder their control. The strengths of a company or group and value to it, and can be what gives itthe edge in some areas over the competitors. The following section will outline main strengths of dabur india.
Having alliances with other strong and popular businesses is a major plus point for dabur india as it helps bring in new customers and make business more effective.
Being a market leader, as dabur india is, is key to their success as it boosts reputation, profit and market share.
Competitive pricing is a vital element of dabur india’s overall success, as this keeps themin line with their rivals, if not above them.
Riding high in the niche market in fmcg industry has helped boost dabur india and raisedreputation and turnover.
Keeping costs lower than their competitors and keeping the cost advantages helps dabur india pass on some of the benefits to consumers.
The services/products offered by dabur india are original, meaning many people willreturn to dabur india to obtain them.
dabur india’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength.
dabur india’s innovation keeps it a front-runner in fmcg as it is regularly turning out new patents/proprietary technology.
Experienced employees are key to the success of dabur india helping to drive themforward with expertise and knowledge.
High quality machinery, staff, offices and equipment ensure the job is done to the utmoststandard, and is a strength of dabur india.
dabur india has an extensive customer base, which is a major strength regarding sales and profit.
dabur india’s reputation is strong and popular, meaning people view it with respect and believe in it.
Being financially strong helps dabur india deal with any problems, ride any dip in profitsand out perform their rivals.
A strong brand is an essential strength of dabur india as it is recognised and respected.
dabur india has a high percentage of the market share, meaning it is ahead of manycompetitors.
dabur india’s distribution chain can be listed as one of their strengths and links to success.
High quality products/services is a vital strength, helping to ensure customers return todabur india.
dabur india’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market.
Development and innovation are high at dabur india with regard to their  products/services, which is a sure strength in its overall performance.
dabur india’s position in the market is high and strong – a major strength in this industryas they are ahead of many rivals.
Having little competition, being one of very few companies providing thisservice/product is a major factor in dabur india’s performance.
The online presence of dabur india is strong, meaning it is ahead of many competitors.
The lucrative location of dabur india adds to its strengths due to its accessibility (road,rail, air etc).
Supplier relationships are strong at dabur india, which can only be seen as strength intheir overall performance.Weaknesses:Weaknesses of a company or organisation are things that need to be improved or perform better,which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of dabur india.
Reputation is important, and a damaged one like dabur india’s is a major weakness asconsumers will not trust the firm enough to spend money with them.
A serious weakness for dabur india is the fact their products/services are of low quality,meaning people will have better-quality substitutes.
 Not reducing costs in the same way as their competitors\' means dabur india is outlayingmore of their profits. Having higher costs than competitors is a major weakness.
dabur india’s R&D work is low and insignificant, which is a major weakness in fmcg asit is constantly creating new products.
The lack of staff experience is a major downfall for dabur india as it could lead tomistakes or negligence.
Old and outdated technologies hold dabur india back and limits success, as other firmsare making use of better and more reliable technologies.
 Not having an effective marketing strategy seriously hampers the success of dabur india.
Over pricing, setting too high prices for dabur india products/services makes themuncompetitive, which is a major weakness.
The lack of business alliances is a major weakness for dabur india, as they will struggleto get deals, favours and partnerships.
dabur india is in a poor financial position which makes it weaker than its competitors.
dabur india’s lack of innovation limits its success, as there is no forward thinking.
Good companies need loyal employees, but dabur india has a poor relationship with staff which affects performance.
dabur india does not function internationally, which has an effect on success, as they donot reach consumers in overseas markets.
Problems with stock are a weakness for dabur india as they need to keep up with demand.
Online presence is vital for success these days, and lack of one is a limitation for dabur india.
dabur india\'s underdeveloped distribution chain has a marked effect on performance as itaffects the distribution of their products/services.
The lack of original products/services is a major flaw in dabur india’s future success, as itshows a blinkered outlook.
dabur india\'s location is weakness for the firm, as it means they miss out on manyopportunities.
dabur india’s lack of patents/proprietary technology puts it behind its rivals and isdeemed as one of their weaknesses.
The weak brand name compromises success for dabur india as it doesn\'t inspire peopleto buy their products/services.
A limited customer base is a major weakness for dabur india as it means they have less people to sell or market to.
The weak market position of dabur india is a limitation to their overall success, as theyare well behind their rivals.
dabur india’s limited product line is a major weakness.
dabur india’s weak supplier relationships also have an adverse effect on success, as it cutsability to negotiate.
dabur india is behind its competitors with a low share of the market, which in turn leadsto lower turnover.Opportunities:Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outlineopportunities that dabur india is currently facing.
dabur india could benefit from Governmental support, in the form of grants, allowances,training etc.
Looking at export opportunities is a way for dabur india to raise profits.
Changes in technology could give dabur india an opportunity to bolster future success.

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Its good research & as indian company dabur has lots of opportunities.

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