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Move Ahead of YourCompetitors with ContentBased SEO Strategies
Promote any business on the Internet using effectivecontent creation strategies for search marketing.7 
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Digital Dealer Conference –NashvilleNovember 1, 2009 -1:00 pm
Brian Pasch, CEOPasch Consulting Group
www.dealer-seo.com
 
Terms of Use
The contents of this document are not to be copied, mailed, transmitted via email or altereddigitally for any purpose other than to facilitate this seminar. All seminar attendees have permissionto print or keep an electronic copy of this presentation in downloadable PDF format for theirpersonal use and reference.Anyone or company interested in reproducing any part of these materials must first contact theauthor for permission. The logos, screen shots and graphics used in this presentation are theproperty of the registered companies and permission to use those items must be obtained directlyby the rights holder.Date of original publication: 10/30/2009. The screen shots presented in this webinar were takenbefore October 30, 2009. Changes made to individual websites after 10/5/2009 will not bereflected in this presentation.© Copyright 2009 –Pasch Consulting Group
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Understanding The Role of Content
Automotive SEO ArchitectureSearch Engine Asset ClassesSearch Engines SimplifiedDeveloping A Search Phrase Target ListKeyword Research ToolsHow Asset Classes Use Search Phrase Terms
Content on Google, Yahoo and Bing
Traffic patterns on the 3 major search enginesSERP Behavior on Google, Yahoo and BingKeywords and Domain NamesGood Content & Consumer Curb Appeal
What should we be writing about?
Manufacturer Announcements, New Models & PromotionsCustomer TestimonialsDealer Specific Promotions and SalesCommunities ActivitiesConsumer Tips, Service and PartsContent writing tips
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Seminar Outline
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