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SEO On-Page Ranking Factors

SEO On-Page Ranking Factors

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Published by Vijay
SEO On-Page (Keyword-Specific) Ranking Factors
SEO On-Page (Keyword-Specific) Ranking Factors

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Published by: Vijay on Nov 03, 2009
Copyright:Attribution Non-commercial

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10/21/2011

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On-Page (Keyword-Specific) Ranking Factors
1.Keyword Use Anywhere in the Title Tag
66% very high importance66%8% moderate consensus
2.Keyword Use as the First Word(s) of the Title Tag
63% high importance63%11.3% light consensus
3.
Keyword Use in the Root Domain Name
(e.g. keyword.com)
60% high importance60%11.2% light consensus
4.Keyword Use Anywhere in the H1 Headline Tag
49% moderate importance49%10.2% light consensus
5.Keyword Use in Internal Link Anchor Text on the Page
47% moderate importance47%13% moderate contention
6.Keyword Use in External Link Anchor Text on the Page
46% moderate importance
 
46%13.6% moderate contention
7.Keyword Use as the First Word(s) in the H1 Tag
45% moderate importance45%11.7% light consensus
8.Keyword Use in the First 50-100 Words in HTML on the Page
45% moderate importance45%9.9% light consensus
9.
Keyword Use in the Subdomain Name
(e.g. keyword.seomoz.org)
42% low importance42%9% light consensus
10.
Keyword Use in the Page Name URL
(e.g. seomoz.org/folder/keyword.html)
38% low importance38%9.1% light consensus
11.
Keyword Use in the Page Folder URL
(e.g. seomoz.org/keyword/page.html)
37% low importance37%8.6% light consensus
12.
Keyword Use in other Headline Tags
(<h2> – <h6>)
 
35% low importance35%8% light consensus
13.Keyword Use in Image Alt Text
33% minimal importance33%8.7% light consensus
14.Keyword Use / Number of Repetitions in the HTML Text on the Page
33% minimal importance33%10.3% light consensus
15.
Keyword Use in Image Names Included on the Page
(e.g. keyword.jpg)
33% minimal importance33%8.6% light consensus
16.Keyword Use in <b> or <strong> Tags
26% minimal importance26%7.6% moderate consensus
17.
Keyword Density Formula
(# of Keyword Uses ÷ Total # of Terms on the Page)
25% minimal importance25%9.8% light consensus

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