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Unleashing the Ideavirus1 www.ideavirus.com
 
Unleashing the Ideavirus2 www.ideavirus.com
Unleashing the Ideavirus
By Seth GodinForeword by Malcolm Gladwell©2000 by Do You Zoom, Inc.
 You have permission to post this, email this, print this and pass it along for free toanyone you like, as long as you make no changes or edits to its contents or digitalformat. In fact, I’d love it if you’d make lots and lots of copies. The right to bind thisand sell it as a book, however, is strictly reserved. While we’re at it, I’d like to keepthe movie rights too. Unless you can get Paul Newman to play me.Ideavirus™ is a trademark of Do You Zoom, Inc. So is ideavirus.com™.Designed by Red Maxwell
 You can find this entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com.This version of the manifesto is current until August 17, 2000. After that date, please go to www.ideavirus.comand get an updated version. You can buy this in book form onSeptember 1, 2000.This book is dedicated to Alan Webber and Jerry Colonna. Of course.
 
Unleashing the Ideavirus3 www.ideavirus.com
STEAL THIS IDEA!
Here’s what you can do to spread the word about
Unleashing the Ideavirus: 
1. Send this file to a friend (it’s sort of big, so ask first).2. Send them a link to www.ideavirus.comso they can download it themselves.3. Visit www.fastcompany.com/ideavirusto read the
Fast Company 
article.4. Buy a copy of the hardcover book at www.amazon.com/exec/obidos/ASIN/0970309902/permissionmarket.5. Print out as many copies as you like.
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