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BA (Hons) - Dissertation 2009

BA (Hons) - Dissertation 2009

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Published by: Rehakova on Nov 04, 2009
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Prague College
How to train and motivate employees in the tourist
market in Prague?
Simona \u0158eh\u00e1kov\u00e1
BA (Hons) International Business Management\u2013 3rd year
June 2008
Simona \u0158eh\u00e1kov\u00e1
Dissertation200 9
2|P a g e
1. I confirm that the work in this Dissertation is original and has been carried out by me
as part of my programme of study.
2. I confirm that all secondary material has been properly acknowledged by me and
referenced in this work.

Name: Simona \u0158eh\u00e1kov\u00e1
Date: 10th August, 2009.
Course: BA (Hons) International Business Management\u2013 3rd year

Simona \u0158eh\u00e1kov\u00e1
Dissertation200 9
3|P a g e

The result of this research project should answer of the question how to train and motivate employees in the tourist market in Prague. There are fundamental and specific requirements and theories for training and motivation of employees depending upon different companies preferences. This study makes reference to all these theories. However, the reality differs from the theoretical part, in other words the situation of tourism in the Prague market is distinct in the sense of training and motivating employees. Therefore, the research is supported by primary research. The essential tools of our primary research is an online survey that has been prepared and distributed to experts and top managers operating in tourism in Prague, questionnaires which have been handled to employees of one of the most luxurious hotel in Prague and used for comparison with the view of the issue of top managers. These primary data have been supported and completed by a semi-structured interview carried out with a couple of top managers in order to develop an effective training and motivation plan. All the facts and information gathered from these analyses helped to support the final conclusion. The most important result from the qualitative primary research consists of the fact that managers are mistaken in terms of what motivates employees the most. It is demonstrable that managers\u201f

insights differ from the employees\u201f ones. Alarming results about the level of motivation of

employees ensue in the questionnaire. More than half of the employees are currently unsatisfied in their job in their particular company. The conclusion of this research paper may be covered by the following words: tourism is about services. Consequently the services are based only on the human factor. Managers, who are not willing to invest in employees, therefore are not basically willing to invest in their company. Managers should never forget that if employees are motivated and successful, then the company is a healthy and successful one in the market.

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