NZ Software AssociationPO Box 100274North Shore Mail CentreAuckland 0745New ZealandContact for the pricingworkshops:

Steve CorbettEmail:info@nzsa.org.nz Quote:

Effective pricing strategies and the process to implement them will be one of the most critical factors for creating shareholder value in SaaS companies.Phil Norman Chairman Xero

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SaaS and Enterprise Software Pricing

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The pricing workshop for software executives.

This workshop covers the delivery and pricing models for B2B enterprisesoftware, including on-premise and as a service. The major focus will behow to apply software pricing principles to the Software as a Service (SaaS)model.

About the workshops

The workshop is customised for the New Zealand market and is led by JimGeisman the founder and principal of Software Pricing Partners, a leadingpresenter of software pricing workshops in the USA.The workshop goes beyond pricing basics and using a series of examplesand group exercises to show how pricing applies to the SaaS delivery model.The workshop also includes new materials that address the challenges intoday's economy.

Workshop content

Introduction

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The SaaS model, economics and trends.

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Financial issues associated with launching and growing a SaaScompany.

SaaS Pricing & Packaging

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Setting prices systematically.

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Choosing pricing metrics that link to value delivered

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Creating value with product packaging.

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Decreasing uncertainty when setting new-product prices

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Comparing payment streams using product-equivalence pricing.

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Forecasting revenues in a SaaS world.

Special Topics

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SaaS pricing and cloud computing.

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Importance of value proposition.

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Expanded role of packaging.

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Why pricing simplicity beats precision

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Treating discount dollars as investments.

About the presenter

Jim is an acknowledged expert in the software pricing field. He has helpednumerous emerging and established software companies solve some of thethorniest pricing problems, including how to transition to the on-demandSaaS pricing model. With clients ranging from multinational Fortune 500sand multi-billion dollar Japanese trading companies to early stage ventures,Software Pricing Partners has significant experience spanning software,computer hardware, and related services.