is a household name. It has been in operation since1886. Coca-Cola almost controls the soft drink market.
products include Coca-Cola ,Diet Coke, Sprite, and Fanta.
produce 400 brands, over 2,600 beverage products.
portfoliocontains , water, juice, sport drinks, energy drinks, tea & coffee. Thecompany success can be attributed to overall company strategy toproduce and promote its products.
uses many marketingtechniques to encourage consumers to buy their products. Thesetechniques are of varying effectiveness and have been adjustedover time to appeal to changing societies.
determined tobuild a global brand to bottlers throughout the world. And a portionof the proceeds goes toward advertising to build and maintain brandawareness.
To maintain our reputation as the leading cola company in theworld.
Everything we do is inspired by our enduring mission:
To Refresh the World
... in body, mind, and spirit.
To Inspire Moments of Optimism
... through our brandsand our actions.
To Create Value and Make a Difference
... everywherewe engage.