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Community Development

Community Development

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Published by: neha_coco on Nov 04, 2009
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01/04/2013

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What is Community Development?
Community Development is a process of effort of building communities on a local levelwith emphasis on building the economy community development is the socialobligation of the Corporate Sector.It is the contributin made by the corporate sector in the uplifment of the Nation. Under community development various measures are undertaken to privide the basicnecessities required for live hood.Collaborative, collective action taken by local people to enhance the long term social,economic, and environmental conditions of their community. The primary goal of community development is to create a better overall quality of life for everyone in thecommunity.Coca-Cola believes that focusing on community strenghs has the greatest potential toadvance sustainable development at the community level. Through nearly a decade of fieldwork in five African countries, IISD has developed a sustainable livelihoods modelthat builds on local strengths by identifying and reinforcing the adaptive strategies thatlocal people often develop to maintain their livelihoods approach, the institute is nowtesting a new community development method called appreciative inquiry.All the greatest and most important problems of life are fundamentally insoluble…They can never be solved, but only outgrown. This outgrowing proves on further investigation to require a new level of consciousness. Some higher or wider interestappeared on the horizon and this broading of outlook the insoluble problem lost itsurgency. It was not solved logically in its own terms but faded when confronted with anew and stronger life urge.
___ CARL JUNG
The community development project is of recent origin and springs from the need toevoke community participation in the identification of local problems and theinvolvement of solutions for the same.
 
The appreciated world came in to being with the development of man’s capability for self – reflection, a faculty encompassing much more than just thinking. It holds theworld – as we view it not just through the understanding that our mind compasses of it but through all forms of experience. It embraces our appreciation of what this world cando to and for us, and what we can do to and for it… Thus, the appreciated world becomes the motor for change induced by human action. 
 ___ ERICH JANTSCH
This unintended consequences illustrate the need for a shift away from the problem-oriented methods toward processes that build on community achievements, existingstrengths and local skills. Development organizations need better methods for engaginglocal people, so that they can help communities create a shared vision of an equitableand sustainable future and then move toward it through locally initiated and managed project activities.Such methods need to be complemented through capacity.Primary goal of community development is to create a better overall quality of life for everyone in the country.
OBJECTIVE OF PROJECTS:
To present a project on Community Development.
To study the whole activities in Community Development.
To know the measures taken by the management to build the community.
To access the effectiveness of the proposed measures.
To identify the areas which need improvement. NEED FOR COMMUNITY DEVELOPMENTCoca-Cola, the world’s largest beverage company and the leading producer andmarketers of soft drinks are dedicated to not only producing qulity products but alsosatisfying the thurst of community development and economic development across theglobe. The Coca-Cola strives to provide the best by strengthening the communities.The
 
Coca-Cola Company has a commitment more than century old, to social responsibilitythrough philanthropy and good corpiate citizenship emanating out of its communityoutreach programmes in India and worldwide.
Scholership Grants
Sports development projects
Medical Assistance
Disaster Rehabilitation
Livelihood AssistanceWada plant comes under the region one which consist of Maharashtra, Goa, Gujaratand Madhya Pradesh. Wada Taluka which consist of nearly 120 villages is markedunder the D+Zone, with close proximity to Mumbai. The community is predominantly tribal. Where in exist low literacy rate,lack of hygienic condition andirregular water supply. Various families lack in satisfying the basic need for ahealthy living.There are many villages with no health center where in they have to travel to far off laces for medical treatment being far away from the health center, many villagersloose their lives,there were many villages with no first aid facilities , with regard toeducation there were many villages with Anganwadi, Balwadi an various schoolswith no basic essentials and extra curricular reading materials. Required for teaching the students due to dropouts. There were schools with insufficient teacherswhere it was difficult to manage the schools. Water was a problem during summer due to improper management of saving water. Villagers travel to distant places toget water for drinking and other household purpose thereby leading a very difficultlife.Thus Hindustan Coca-Cola Beverages Pvt.Ltd.-Wada plant came forward toundertake community development initiatives for enhancing the social, culturalandFinancial quality of life of villagers around the Wada in coordination with PragatiPratishthan a local NGO.Pragati Pratishthan is a non governmental Organisation registered under SocietiesAct 1860 and Mumbai Public Trust Act 1950. The Institute has been workingfor more than 25 years in the tribal area of Thane district. The aspect of their life. It concentrates on weaker sections to the society i.e.,Adivasi and Dalit andsuch other community for the uplifment programmes carried out includesmedical aid, education facilities, training for employment and self-employment,better farming,ecological awareness, watershed development,drinking water service to disabled etc.

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