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INTI College-Assignment Report TMK2111

INTI College-Assignment Report TMK2111

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Published by aurisia

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Published by: aurisia on Nov 04, 2009
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02/01/2013

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Marketing Plan: INTI College
EXECUTIVE SUMMARY
INTI College is preparing to offer new courses for its IT faculty starting earlyyear of 2009. With fierce competitions from other local and private education institutions,INTI College believe these new courses will be choose by their potential customers as allcourses introduced are still new in Malaysia.With the return on investment on 1.46%, it is profitable for INTI College to proceed with their plan in introducing the new courses in IT faculty. We believe that wecould compete with other universities or colleges as we offer new and unique courses toour customers. With the collaboration with other international universities, INTI Collegeis able to provide a well-certified certification for our fresh graduates which then willhelp them to land a better job once they are finish.INTI College is targeting a specific target segments in the consumer and businessmarket as we believe that education now required by many regardless of their level in thesociety. In order to maintain the quality and our well-known education reputation, INTICollege ensures that all lecturers meet the qualifications required by our partner universities. They are experts in their fields, approachable as well as understandingtowards the students needs.The primary marketing objective of INTI College is to achieve first – year marketshare of 2 percent with unit sales of 200 students. The primary financial objectives are toachieve first-year sales revenues of RM600 000, and to keep first year losses of the newintroduce courses to less than RM150 000 and break even early in the second year.- 1 -
 
Marketing Plan: INTI College
PURPOSE AND MISSION
It has been our mission to provide quality education that will enrich every student.The College uses its resources to offer various quality programmes. Counseling, guidanceand other educational support services are available to enrich students intellectually,culturally and socially. By providing the basic needs, we aim to reach all the potential of a person beyond intellectual. This can be proved by INTI College milestone statement;“A college degree is not a sign that one is a finished product but an indication a person is prepared for life”.To further explain about the uniqueness of INTI College, it can be described byits Vision, Mission and Values that has been acknowledge not only among the students but also to the public. This statement has been part of INTI College since the beginningas to emphasize the importance of not only being a provider of knowledge but also becoming a center for human development ability.Founded in 1986, INTI College is governed by a group of concerned academicsand professionals who believe the College has an important role to play in the human- 2 -
Vision
 
Mission
 
To develop human capital with globalcompetencies through career focusedquality education
To cater the intellectual, social andcultural needs of learners
To enhance all stakeholders valuesTo be the preferred provider of holistic education
ValuesQuality Objective
Quality
Integrity
InnovativenessTo Provide education through effective andefficient academic programmes and processesProfessionalism 
Quality & Policy
 To continuously improve the quality of academic programmes and services towards excellence 
 
Marketing Plan: INTI Collegeresource development of the country. It provides a caring and conducive studyenvironment for inculcating in its students a POSITIVE attitude and PROGRESSIVEapproach leading to PRODUCTIVE effort. It adopts a holistic approach to learning andtraining while widening the intellectual horizons of students.- 3 -

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