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Avery M. Abernethy Euijin Ahn JungSun Ahn Hoyoung Ahn Robert Walter Aitken Joaquin Aldas-Manzano Susan W. Alessandri Paula A. Alex David Allan Charlotte Allen Chris T.Allen Emmanuel C. Alozie Glenda Alvarado Patricia A. Alvey Clinton L. Amos Daechun An Saravudh Anantachart Craig Andrews Anna V. Andriasova Helena Angell GeorgeAnghelcev Ines Anselmi Edd Applegate J. Scott Armstrong JoAnn Atkin Tandan Atul Jim Avery Assaf Avni Arshad Mahmood Awan Andrew B. Aylesworth Laurie Babin Jiyang Baeaehyun Baek Ainsworth A. Bailey Adam Bailine William E. Baker Siva K. Balasubramanian Anne L. Balazs Jennifer Gerard Ball Hae-Kyong Bang Stephen Banning GabrielaBarajas Arnold M. Barban Beth E. Barnes Michael James Barone Thomas E. Barry Robert R. Basow Rajeev Batra Ronald J. Bauerly Fred K. Beard John C. Becker Boris W. BeckerGeorgia Begin Michael A. Belch George Belch Steven Bellman Richard F. Beltramini Bruce Bendinger Kristi Bentley Lars Bergkvist Roop Kumar Bhadury Subodh Bhat David N.Bibby Shannon Bichard Enrique Bigne Scott H. Black Robyn Blakeman Martin Block Jean J. Boddewyn Paul David Bolls Carolyn M. Boni

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eld J.A.M Bosman Courtney C. BosworthAmanda B. Bower Thomas A. Bowers Richard Boyko Lana Brackett Samuel D. Bradley Kathryn Braun-Latour Harry M. Briggs Laura Frances Bright Edoardo T. Brioschi Julie EdellBritton Andrew A. Brogowicz Richard Brookes Rashellee Brown Vincent Brown Mark Brown Ruth Brown Sheri J. Broyles Gordon C. Bruner Ii Lilly Anne Buchwitz Richard StrangBuddle Janice Louise Bukovac Phelps Matthew D. Bunker Paul Burger Janee Burkhalter John J. Burnett Neal M. Burns Kelli Burns Alan J. Bush Rebeca San Jose’ CabezudoHeather Cahow Yolanda R. Cal Margaret F. Callcott Wesley D. Calvert Glen T. Cameron Anne Campbell Hugh M. Cannon Michael Capella Marita Carey Claudia Rae Carlson LesCarlson Pauline Cavalli Clarke L. Caywood Kevin G. Celuch Kara Chan R. Vivin Chandar Susan Chang Ching-Ching Chang Thomas R. Cheatham Qimei Chen Yan Cheng HongCheng Hongsik John Cheon Yunjae Cheong David S. Y. Chern Genandiy Chernov Hsu-Hsien Chi Terry L. Childers Courtney Carpenter Childers Jungsik Cho Chang-Hoan Choong Suk Cho Yoonhyeung Choi Jongsuk Choi Yung Kyun Choi Seoyoon Choi Sejung Marina Choi Jounghwa Chor Marcia Ann Christ Ayeni Olugbenga Christopher Lisa AngelaChristy Tim Christy Shu-Chuan Chu Sungwon Chung Hwi-Man Chung Cunhyeong Ci E. Culpepper Clark Michael J. Clayton James P. Cleary William Click Angeline Grace CloseKenneth E. Clow Richard T. Cole Catherine Coleman Fran Collins Donna Conlon Clea Christine Conner Dale Coons T. Bettina Cornwell Linda Correll Carolyn L. Costley Dena T.Cox Elizabeth Crisp Crawford Jaime A. Crespo-Marcial David Crete Elizabeth Crisp Crawford Fritz Cropp Isabella Cunningham B. Daldy Linden Dalecki Peter J. Danaher SammyDanna Frank E. Dardis William K. Darley Hugh G. Daubek Terry Daugherty Edith Davidson Brian Davis Judy Foster Davis Ellen Day Federico de Gregorio Marieke K. De MooijPatrick De Pelsmacker Kenneth Deans Denise E. DeLorme Eric Derosia Elisabeth Desbordes Cheryl DeVuyst Timothy Dewhirst Benjamin Arthur DiChiara Don L. Dickinson LesR. Dlabay Michael C. Donatello Bonnie Drewniany Minette Drumwright Brittany Rebecca Leigh Duff Lisa Duke Hall F. Duncan Thomas R. Duncan John Dylong Lee Earle Lynn E.Eaton Aimee Edison Steven Edwards Kristine Ehrich John Eighmey Ron Elcombe Kelly Ellis Jeffrey Epstein Ronald J. Faber Amy Falkner Tom Farrell Kasey Farris-Windels TriciaM. Farwell John Faviille Nakeisha Shanell Ferguson Omar David Filippelli Adam Finn Julie Fitzmaurice Gerald L. Ford John B. Ford David R. Fortin Michael Anthony Fortino IgnatiusFosu George R. Franke Kristina Frankenberger Charles F. Frazer Dan Freeman Marian Friestad Cynthia Frisby Kathrine Frith William G. Fudge Jami A. Fullerton Louise H. GaineyRossella C. Gambetti Dennis J. Ganahl Harsha Gangadharbatla Zhihong Gao David M. Gardner Meryl Gardner Judith Anne Garretson Folse Jay Garza Paul Gaskin Mugur GeanaShanna Gernaat Joel Geske Ziad Ghanimi Jody Gibson Erin Elysia Gilles Joshua Hylton Godwin Marvin E. Goldberg Robyn Goodman Stephen A. Goodwin Thomas Hamiltonould Stephen J. Gould Norman Govoni Elad Granot Bryan Greenberg Jennifer D. Greer Stephen Greyser W. Glenn Grif

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n Dan M. Grigorovic Jean Grow Charles S. Gulas RobertL. Gustafson Louisa Ha Edward Haberek Jr. Frauke Hachtmann Yasuhiro Haga Richard Hagle Leslie Haines Eric Haley Martin Hall Chang Dae Ham Alvin Hampel Kyoo-Hoon Haniaoqi Han Michael Hanley Flemming Hansen Mariko Hara Marlene Harris Sam Harrison Thomas R. Hartley Kathryn F. Hashimoto Yukiko Hashimoto Rebecca Hayes DanielHaygood Elsie S. Hebert Timothy A. Henderson Geraldine Rosa Henderson Tim Hendrick Lucy L. Henke Heidi J. Hennink-Kaminski Jun Heo Monica Hernandez Omri Herzog JoeBob Hester Roland Hicks Wayne Hilinski Morikazu Hirose Elizabeth C. Hirschman Thomas Kim Hixson Hans Hoeken John H. Holmes Pamela Miles Homer Ji-Young Hong Chan-Pyo Hong Jacob Hornik Satoshi Hosoe Roxanne Hovland Mariea G. Hoy Fan Hu Szu Chi Huang Jisu Huh Bruce A. Huhmann Hsiao-Yun Hung Kineta Hung Jang-Sun HwangMichael R. Hyman Terry Hynes Jun Imada Toru Ishizaki Easwar Iyer Randy Jacobs Morton I. Jaffe William L. James E. Lincoln James Wonyong Jang Laknath Jayasingheoonhyung Jee Yongick Jeong Hyun Ju Jeong Jaeseok Jeong Marissa Jimenez Yan Jin ChangHyun Jin Hyun Seung Jin Keith Johnson Laurence V. Johnson Glynnis Michelleohnson Elizabeth Johnson Avery John Philip Jones Donald Jugenheimer Jong Woo Jun Jong Hyuok Jung Wan S. Jung Kiju Jung Jerry Juska Lynn R. Kahle Ko Kajiyama SuzanneKalar Morris Kalliny Jikyeong Kang Ali Kanso El-Ghori James A. Karrh Eric Karson Glenn J. Karwoski Gilad Kat Helen Katz Janet Hill Keefer Kevin Lane Keller Larry Kelley RoyKelsey DeAnna S. Kempf Alice G. Kendrick Patricia Kennedy Nancy Kerr Paul Ketelaar Mark Kilgour Ilchul Kim Chulho Kim Ji-Hyun Kim Kyung Hoon Kim Hyo Gyoo Kim SangHoon Kim Hana Kim Jihyun Kim Sora Kim Juran Kim Wonsuk Kim Hyuksoo Kim Jun Kyo Kim Kenneth Kim Chung-Hyun Kim Yoojung Kim Mikyoung Kim Jooyoung Kim Kihan Kimeo Jung Kim Hyojin Kim Karen Whitehill King Robert L. King Lance Kinney Jerry Kirkpatrick Shizue Kishi Kazuhiro Kishiya Philip James Kitchen Jerome G. Kliatchko Eunju Koasuhiko Kobayashi Anthony Kochenash Ludi Koekemoer Richard H. Kolbe Ying Kong David Koranda Scott Koslow Sameer Kothari Arthur J. Kover Christine Marie Kowalczyk KrisKranenburg Peggy J. Kreshel Vijay Krishna Dean M. Krugman Xiaodong Kuang Ju-Pak Kuen-Hee Andrea Kuhn Allan R. Kuse Hyokjin Kwak Kyoung-Nan Kwon Carrie La FerleLauren J. Labrecque Russell N. Laczniak William C. La

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ef Amina Lahbabi Kathryn Lam H. Bruce Lammers Kent M. Lancaster Alyse R. Lancaster Karen M. Lancendorfer StacyLandreth-Grau Geoffrey P. Lantos Michel Laroche Michael Latour Timothy Charles Laubacher Robert F. Lauterborn Anne Lavack John D. Leckenby Sang Y. Lee Hyung-Seok Leein Kyun Lee Mira Lee Joong Hwa Lee Ki-Young Lee David Taejun Lee Chunsik Lee Wei-Na Lee Myung-Soo Lee Wonkyong Beth Lee Vincie Pui-Yuen Lee Yoon-Joo Lee Kyung-ul Lee Jung-Sook Lee Karen Lee Sang Y. Lee Eunsun Lee Hae-Kap Lee Se-Jin Lee Joohyun Lee Doohwang Lee Jean-Marc Lehu James H. Leigh Jennifer Lemanski Stevenayne Lewis Liza S. Lewis Hairong Li Ang Li Cong Li Pei-Fen Li Jung Lim Joon Soo Lim Dongjin Lim Yam Bahadur Limbu Shengdong Lin Jay D. Lindquist Scott S. Liu Fang Liuuping Liu Michael A. (Hons) Llorenz Carla Lloyd Kelty Logan Tina M. Lowrey Dennis T. Lowry Sandra Lueder David Luna Yulia Lutchyn May Lwin Suzanne Lynch Wendy MaciasCharles S. Madden Lynda M. Maddox Michael Mahoney Dominika Maison Christina Malik Rajesh V. Manchanda Kenneth G. Mangun Timothy K. Mantz Ereni Markos SteveMarshall Dennis G. Martin Ingrid M. Martin Claude R. Martin, Jr. James M. Maskulka Jeffrey Arlen Matsui Daigo Matsumoto Al Mattison Wendy Maxian Ann Maxwell Michael L.Maynard Michael Mazis Philip J. Mazzocco Michael H. McBride John A. Mccarty Anthony F. Mcgann Kathy Brittain McKee Jay McKee Carolynn A. Mcmahan Timothy PatrickMcMahon Charles A. Mcmellon Sally J. Mcmillan Michael D. McNiven Edward F. Mcquarrie H. Lee Meadow Robert W. Meeds Abby Mehta Ted Menderson, Jr. Juan Meng DebraL. Merskin Timothy P. Meyer Anca Micu Alan C. Middleton Darryl W. Miller Laura M. Milner Milica Milosavijevic Michael Minor Laurence Minsky Gordon E. Miracle Voltaire MiranKaren Mishra Alessandro Misiti Shekhar Misra Nancy Mitchell Richard W. Mizerski Sufyan Mohammed-Baksh Lauren Monahan Peter S. Mongelli Rex T. Moody Jang Ho Moonoung Sook Moon Jangwon Moon Jensen Moore Sandra E. Moriarty Mariko Morimoto Jon D. Morris Bourne Morris Deborah Morrison Margaret Morrison Cynthia R. Morton DarrelD. Muehling Thomas S. Mueller Barbara Mueller Alexander Muk John H. Murphy, Ii Keith Murray Marcie Ann Mutters Susan Myers Jun Myers Maiko Nakao In Yong Nam Xiaoli NanPhilip Napoli Yukio Nasu Sabrina Neeley Peter Neijens Michelle Nelson Richard Nelson Michelle R. Nelson Jay Newell Eric Newman Daniel Ng Glen Nowak Gergely Nyilasy WilliamM. O’Barr Carl Obermiller Coby O’Brien J. R. (Doc) Ogden Denise T. Ogden Thomas C. O’Guinn Rafal Ohme Shintaro Okazaki Barbara Lynn Olsen Lynne Omlie Daryl Orris Alexrtiz Laura Ruth Oswald Cele C. Otnes Sounthaly Outhavong Hye-Jin Paek Thomas J. Page Notis Pagiavlas Carol Jean Pardun Donald E. Parente Jin Seong Park Pumsoon ParkSung-Yeon Park Sun-Young Park Betty J. Parker Richard Parker Brian Parker Yorgo Pasadeos Vincent J. Pascal Kartik Pashupati Charles H. Patti Hemant Patwardhan PadminiPatwardhan Ronald Paugh Charles Pearce Connie Pechmann Robert Pennington Larry Percy Susan Petroshius Joseph E. Phelps Barbara J. Phillips Frank N. Pierce Bruce E.Pinkleton Joseph R. Pisani James V. Pokrywczynski Richard W. Pollay Robert Potter John Pracejus Carolus L. C. Praet Gerard P. Prendergast Ivan L. Preston William R. Prickettilliam M. Pride Melvin Prince S. Priya Chris Pullig Robert E. Pulver Sanjay Putrevu Martin Pyle Elizabeth Taylor Quilliam Jeffrey Radighieri Matthew Wade Ragas P. Rahul AmithRaj Jyotika Ramaprasad Maria L. Ramirez-Romo de Vivar Bethel Ann Ravalo Bonnie B. Reece William Reeves Tom Reichert Leonard N. Reid Jane S. Reid M.K. Renil Jef I.Richards Hank Richardson Sarah Richmond Nora J. Rifon Debra J. Ringold Edward A. Riordan Victor J. Rivera Brett Robbs Marilyn Roberts Bruce Roche Shelly Rodgers HectorDiaz Rodriguez Ann Rodriguez Patricia B. Rose Dennis L. Rosen Ginger Rosenkrans Billy I. Ross John Rossiter Herbert Jack Rotfeld Martin S. Roth Elli Lester Roushanzamirbhijit Roy Marla Royne Roger Rudolph Cristel Russell Edward W. Russell Tom Russell Julie A. Ruth Ravi Sadasivan Archie Sader Alison Saff Dennis Sandler Sela Sar Sheila L.Sasser Don E. Schultz Heather Schulz David W. Schumann Manfred Schwaiger John C. Schweitzer Andrea Scott Linda Scott Gracieli Scremin Mark M. Secrist Sigal Segev TrinaSego Kimberly Selber Richard Semenik Wolfgang M. L. Seufert David Shani Mary Alice Shaver Sharon Shavitt Brian Sheehan Kim B. Sheehan Feng Shen Fuyuan Shen JonShidler Tian Song Young Soo Shim Kazue Shimamura Terence A. Shimp Wonsun Shin Mija Shin Kangkyun Shin In Sup Shin Linda J. Shipley Maiko Shiratori Tatsuo Shoda AvivShoham L. J. Shrum Alvin J. Silk Will Sims Janas E. Sinclair Surendra N. Singh Robert C. Sitz Jan Slater Denise T. Smart Edith Smit Jodi Lisa Smith Karen H. Smith Alex SmithRonald Glen Smith Hank T. Smith Sarah M. Smith Tommy V. Smith Robert E. Smith J. Anthony Snorgrass Hyeonjin Soh Dongyoung Sohn Steve Hanseung Sohn Silvestre S. SolerLawrence Soley Michael Solomon Ashley H. Sommardahl Jihee Song Gonzalo Soruco Janssen Warren Spain Nancy Spears Philip Spink Katherine Sredl Andrea StanalandDouglas M. Stayman Laurie Ann Stearn Robert L. Steiner Nancy Stephens Edward C. Stephens Barbara B. Stern Bruce L. Stern David W. Stewart Janine Stiles Inger Stole PatriciaStout Andy W. Stratemeyer Elnora W. Stuart Mark Stuhlfaut Mary Ann Stutts Tao Sun S. Shyam Sundar Yongjun Sung John C. Sutherland Max Sutherland Keisuke Suyama JohnM. Sweeney Nicolaos E. Synodinos Christopher Michael Szczepanski Robert Taber Mie Tanaka Elizabeth Gigi Taylor Charles R. Taylor Ronald E. Taylor Gerard J. Tellis Ralpherlutter Marye C. Tharp David R. Thompson Esther Thorson Brian D. Till Albert R. Tims Spencer F. Tinkham Natalia Tolstikova Barbara Torell Debbie Treise Carrie S. TrimbleCarolyn Tripp Jean Trumbo Wanhsiu Sunny Tsai Dong-Chun Tsai Eliana Shiao Tseng Hyun Jae Tu Elizabeth M. Tucker Leslie Turner Sayoko Uejo Norio Uejo Nam-Hyun Um DonUmphrey Christine Ure Sandra H. Utt Carlos Valdez Stuart Van Auken Marnix Van Gisbergen Donald Vance Bruce G. Vanden Bergh Vickie Vanhurley U. Vasudeva Vikram Jorgeillegas R. Vinod Thomas Vogel Jacqueline Reid Wachholz Daniel B. Wackman Elaine L. Wagner Kirk Wake

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eld Zhong Wan Fang Wan Xiao Wang Alex Wang Birgit L. WassmuthDon Waters Stevie Watson David A. Weagle Stephanie L. Webb James Webster Jingli Wei Ran Wei Michael F. Weigold Marc G. Weinberger Tom Weir Ludmilla G. Wells Olaferder Douglas West Robert E. West Robert T. Wheeler Candace White Jan LeBlanc Wicks Cathy Wilcox Gary Wilcox Steven Wildman Kristen Courtney Wilkerson Jerome D.illiams Rick T. Wilson R. Dale Wilson Nancy Katherine Wilson Dan Windels Roy J. Winegar Michael O. Wirth Joyce M. Wolburg Chong Moo Woo Natalie T. Wood Christine Wright-Isak Guohua Mark Wu K. Tim Wulfemeyer Cai Xiao Fei Xue Toshio Yamaki Jianqin Jenny Yang Kenneth C. C. Yang Hongwei Yang Yinjiao Ye Ken Yednock Yi-Hsin Yeh Neslihanilmaz Mark Yi-Cheon Yim Chan Yun Yoo Hye Jin Yoon Doyle Yoon Sukki Yoon Tae-Il Yoon Seounmi Youn Elaine Young Hyun Jae Yu TaiWoong Yun Judith L. Zaichkowsky Gailank Eric J. Zanot Mark Zapico Jing Zhang Jie Zhang Yuan Zhang Lu Zheng George M. Zinkhan Molly Catherine Ziske Lara Zwarun

This AAA 50th Anniversary

New sletter

isdedicated to the memory of AAA PresidentsAlan D. Fletcher and Vernon Ray Fryburger,Jr., and to all of the great leaders andmembers of AAA — past, present and future.

3

AAA 50th Anniversary Newsletter

March 2008Volume 4Number 1Newsletter Staff

Editor Shelly RodgersUniversity of MissouriLayout and DesignJon StemmleUniversity of Missouri Photo AssistancePetya Eckler Melanie MorganUniversity of MissouriJef I. RichardsUniversity of Texas at AustinKara ChanHong Kong Baptist UniversityHong ChengOhio University Cover/Inside Section DesignsRon SmithStacy Allison KrennElaine PetrunoPenn State University Historical ConsultantsArnold M. BarbanUniversity of AlabamaDon Jugenheimer Texas Tech UniversityJef I. RichardsUniversity of Texas at AustinBilly I. RossLouisiana State UniversityWeb Site Master Assaf AvniUniversity of Texas at AustinContributorsA special thank you to all of our contributors, including those whowent to the ends of the earth to

ﬁ

nd photos of AAA past presidents,and our members and authors whogave generously to make this 50thAnniversary issue possible.

In this issue...

Re

ﬂ

ections

Live AAAs History

Read about the early days of AAAas Ross, Vanden Burgh, Shaver andothers take a look back.

Tales of the Three Amigos

Hear the tales of our “ThreeAmigos” as they recount AAAexperiences.

45 Presidents in 50 Years

Our special presidential “spread”offers a

ﬁ

rst look at 50 year’s of AAA presidents in pictures.

Four AAA Segments

Joe Phelps identi

ﬁ

es four AAAsegments: Founders, senior leaders,tweeners and new members.

Can You Shoot Pool or Not?

Chuck Patti provides a fun featureabout the AAA Directory that weknow you’re going to love.

Change (or Not)

Read what John Leckenby saysabout AAA and change.

Advertising Education

The More Things Change. . .

Our two former Presidents PatRose and Pat Stout re

ﬂ

ect back/ ahead on changes in advertisingeducation (and research).

This Much I Know

Learn from the best: Tom Bowersprovides a 35-year perspective onadvertising teaching.

Vision of Wonder

Read this inspiring column by BarbStern on “Visions of Diversity.”

AAF President Speaks

Wally Snyder, AAF President &CEO, speaks about AAF programsincluding the Most PromisingMinority Students award.

Light a Fire

Award-winning Alice Kendrick,Mary Ann Stutts and JoAnnAtkin

discuss the

role of studentcompetitions in the classroom.

Advertising and theDigital Revolution

Connect the Dots

Esther Thorson explains whyunderstanding media choice is job #1.

Consumer Power

Carrie La Ferle and Steve Edwardswill dazzle you with insights onhow technology has improvedadvertising.

Long Live Advertising!

Sally McMillan discusseschallenges and opportunities withtoday’s new media landscape.

Running Scared

David Smith, Executive VicePresident and Executive CreativeDirector at Rubin PostaerAssociates, quells the “Fear in AdLand” with his special feature.

Advertising Research

All for One

Dave Schumann offers aninsightful column about restrictionof exposure to diversity andchallenges for advertising.

Learning from Others

Gordon Miracle and EdoardoTeodoro Brioschi (p. 83) provideinsights into what internationaladvertising researchers can learnfrom each other.

Dream Big

Doo-Hee Lee projects ahead tonew opportunities for internationaladvertising educators and scholars.

50 Years of Advertising

Our fun-loving Hugh Cannonre

ﬂ

ects back on 50 years of advertising, complete with adsfrom different eras.

AAA Connections

What AAA Can Do For You

Dick Beltramini offers keyobservations about what AAA hastaught him – and what it can teachyou.

Top 10 Reasons to Join AAA

You’re sure to get a kick out of

JA

editor Marla Royne’s “Top 10Reasons to Join AAA.”

Overwhelmed?

Jorge Villegas provides “Tips forthe Overburdened Professor” inthis upbeat and useful feature.

Industry Speaks

This Bud’s For You

Tim Arnold, a 30-year advertisingindustry veteran who launchedand ran the 10-year “This Bud’sfor You” campaign, shares histales as an advertising “salesman.”

Celebrating Advertising

Join award-winning Bill Price,Chairman & CEO, EmpowerMediaMarketing, Cincinnati,Ohio, as he celebrates change inadvertising and research.

Features

Elite Graduate Students

Take a look at some of AAAs

ﬁ

nest, up and coming leaders,featured in this issue.

Here’s to You!

Get ready to be amazed by ourstar-studded “Industry Leaders”featured in the Industry section.

Don’t Miss This

Take our trivia quiz. Enter to wina prize.