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YA.co Business Plan

YA.co Business Plan

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Published by Yaco-YAA
Sample Business Plan
Stage 2
Sample Business Plan
Stage 2

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Published by: Yaco-YAA on Nov 04, 2009
Copyright:Attribution Non-commercial

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07/31/2011

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YA.coBusinessPlanApril-October 2008
(ya.company@gmail.com)A Young Achievement Australia Company
 
YA.co BusinessPlan20082of 26
Table of Contents
1.0 YA.co............................................................................................................................................31.1 What is the Aim of this plan?..................................................................................................41.2 Company Structure.................................................................................................................42.0 Project Organization....................................................................................................................42.1 Directors and Officers.............................................................................................................53.0 Directors Reports................................................................................................................................74 .0 Core Procedures ..............................................................................................................................114.1 Communications Plan..................................................................................................................114.2 Meeting Procedures....................................................................................................................114.3 Conflict Resolution Procedures....................................................................................................124.4 Wages & Salaries Policy...............................................................................................................124.4.1 Pay Grades...........................................................................................................................124.4.2 Pay Cycle for Salary employees............................................................................................134.4.3 Commissions........................................................................................................................135.0 Business Profile.................................................................................................................................145.1 What is the business opportunity for our business?............................................................145.2 How will we take advantage of the opportunity?.................................................................145.3 Legal structure of business:..................................................................................................145.4 Industry Knowledge and experience/skills of key personnel:...............................................145.5 Location of premises:............................................................................................................165.5.1 Advantages:..........................................................................................................................165.5.2 Disadvantages:.....................................................................................................................165.6 SWOT analysis.......................................................................................................................175.7 TOWS Strategy formulation...................................................................................................175.8 Business Objectives:..............................................................................................................186.0 Marketing Plan..........................................................................................................................186.1 Market Analysis...........................................................................................................................186.1.1 Our product/service and who needs our product/service:..........................................186.1.2 Customer Profile..........................................................................................................186.1.3 Trends affecting the industry in the past and future...................................................196.2 COMPETITIVE ANALYSIS........................................................................................................196.2.1 Competitor Evaluation Table........................................................................................196.2.2 In what areas does your business have a competitive advantage?.............................196.2.3 In what areas does your business lack a competitive advantage?...............................206.2.4 Can competitors easily diversify into your market?.....................................................207.0 SALES PLAN................................................................................................................................217.1 Objectives:............................................................................................................................217.2 Packaging:.............................................................................................................................217.3 Distribution:..........................................................................................................................217.4 Pricing:..................................................................................................................................217.5 Promotion:............................................................................................................................228.0 OPERATIONAL PLAN..................................................................................................................238.1 Objectives.............................................................................................................................238.2 Productivity...........................................................................................................................238.3 Plant and equipment requirements......................................................................................238.4 Quality control measures......................................................................................................248.5 Staff requirements ...............................................................................................................248.6 Training.................................................................................................................................249.0 FINANCIAL PLAN........................................................................................................................259.1 Establishment Costs.....................................................................................................................259.2 Profit Budget Schedule (on following page) completed:.............................................................259.3 Break Even Analysis .....................................................................................................................26
 
YA.co BusinessPlan20083of 26
Executive summary
Our company YA.co is made up of students from the University of Queensland.We all havedifferent skills and bring different attributes to the team.YA.co believes that the bestcustomer serviceisdelivered by providing customers with options, therefore our proposedproduct hasthe flexibility to be personalised for each customer.Our product is handmade wooden door hanger which can be engraved on the spotaccording to the customer’srequirement. In order to provide extra incentive for ourproduct, we came up with the idea to include a wide range of pictures and patterning,thatcan be pre-prepared and the variety will fulfil different customer needs. The customers canalso personalise their own product by adding extra decorationsand our team can engraveeach hanger with the customer’s name. In terms of packaging, we provide 2 options tocustomer who either purchase for themselvesor as a gift.Our target customer groups are teenagers, family groups and university students. Ourmarketing team will begin by promotingawareness of our company and our productthrough the combination of attractive store set upsand constant exposure in ouruniversityand friend’s network.As part of the marketing and advertising strategy, we will distribute flyers that customerscan use to get a 5% discount on all our products,potential consumers could also capture ourbusinesslogo viaour website and the posters displayed around the University of Queensland.To maximize the profitability for each shareholder, we understand the importanceof tightcost control and competitive price range. Our variable cost per unit will be below $2 and thiswill allow us to have a higher profit margin.Byusing each team members different expertise’ and fast learning skills under a clear andwell organised direction, I believe we will be one of the top companies and deliver apersonalized and innovative product to the publicas well as a substantial return to ourshareholders.

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