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Consumer buying behaviour

Consumer buying behaviour

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Published by hemalichawla

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Categories:Types, Business/Law
Published by: hemalichawla on Nov 04, 2009
Copyright:Attribution Non-commercial

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04/09/2013

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Definitions of CONSUMERDefinitions of CONSUMERBEHAVIORBEHAVIOR
 The study of consumer behavior The study of consumer behaviorfocuses on how individuals make theirfocuses on how individuals make theirdecisions to spend their availabledecisions to spend their availableresources (time, money ,effort) onresources (time, money ,effort) onconsumption related itemsconsumption related items
Consumer Behavior is the study of Consumer Behavior is the study of human responses to products/serviceshuman responses to products/servicesand the marketing of and the marketing of products/servicesproducts/services
 
Significance of CONSUMERSignificance of CONSUMERBEHAVIORBEHAVIOR
 The primary purpose of studying consumer The primary purpose of studying consumerbehavior is why and how consumers makebehavior is why and how consumers maketheir purchase decisionstheir purchase decisions
 To understand marketing and To understand marketing andenvironmental stimulienvironmental stimuli
 To know the factors influencing consumer To know the factors influencing consumerbehaviorbehavior
 To know how consumers will respond to To know how consumers will respond todifferent productdifferent productfeatures,prices,advertisement appealsfeatures,prices,advertisement appeals
 
Significance of CONSUMERSignificance of CONSUMERBEHAVIORBEHAVIOR
 To distinguish different consumer To distinguish different consumergroups and to develop products thatgroups and to develop products thatsatisfy the needs.satisfy the needs.
 To understand how consumers make To understand how consumers makepurchasing choices amongpurchasing choices amongproducts/services.products/services.
 To know “why same consumer is To know “why same consumer isattracted to different products”attracted to different products”

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