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Don’t Be Afraid of Free 
Matt AsayGlobal Vice President, Business DevelopmentAlfresco
 
Free: Scary or not?
Free is scary if…
You insist on anoutdated businessmodel
 
Free is appealing if…
Your goal is toencourage adoptionand developer
Your core is someoneelse’s complement
You charge a premiumfor value others giveaway for free
communes
You’d like toundermine a high-price competitor
 
Scary if your model is license fees

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